Episode 33 of Tip of the Iceberg Podcast features an interview with Scott Crawford, chief merchandising officer for online grocery retailer FreshDirect. Crawford discusses the pre-pandemic and the current demand to buy fresh food online, and he discusses some of the ways FreshDirect has worked over the years to make the e-commerce experience a strong one for customers. Crawford, whose background includes nearly a decade at Whole Foods Market, also discusses merchandising fresh food in the online space. 

In case you're new to Tip of the Iceberg, its name serves as a reminder for listeners that these discussions are just a taste of the vast produce industry coverage and analysis provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!

Episode 33 of Tip of the Iceberg Podcast features an interview with Scott Crawford, chief merchandising officer for online grocery retailer FreshDirect. Crawford discusses the pre-pandemic and the current demand to buy fresh food online, and he discusses some of the ways FreshDirect has worked over the years to make the e-commerce experience a strong one for customers. Crawford, whose background includes nearly a decade at Whole Foods Market, also discusses merchandising fresh food in the online space.&nbsp;
In case you're new to Tip of the Iceberg, its name serves as a reminder for listeners that these discussions are just a taste of the vast produce industry coverage and analysis provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

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