The Packer editor Tom Karst and I chat with Emily Trogdon, public relations and marketing specialist, and Kurt Aken, vice president of business development, of AmplifiedAg and its Vertical Roots brand. We discuss some not-so-common retail packaging initiatives they’re doing, plus what they do, why and how — in such a growing high-tech indoor ag sector of our industry. Grown in shipping containers, this is a different version of CEA, or Controlled Environment Agriculture, a sector that makes up less than 10% of the salad greens category, but has a surpassing growth rate.

Read the article: Container-grown Vertical Roots’ holiday packaging, charitable giving a sign of the times

The Packer editor Tom Karst and I chat with Emily Trogdon, public relations and marketing specialist, and Kurt Aken, vice president of business development, of AmplifiedAg and its Vertical Roots brand. We discuss some not-so-common retail packaging initiatives they&rsquo;re doing, plus what they do, why and how &mdash; in such a growing high-tech indoor ag sector of our industry. Grown in shipping containers, this is a different version of CEA, or Controlled Environment Agriculture, a sector that makes up less than 10% of the salad greens category, but has a surpassing growth rate.
Read the article: <a href="https://www.thepacker.com/news/retail/container-grown-vertical-roots-holiday-packaging-charitable-giving-sign-times">Container-grown Vertical Roots&rsquo; holiday packaging, charitable giving a sign of the times</a>

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

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