Welcome to What Matters Now, a weekly podcast exploration into one key issue shaping Israel and the Jewish world — right now.

On Sunday, Prime Minister Benjamin Netanyahu opened his cabinet meeting with an announcement that his government will draft a decision to establish a new ministerial committee -- that he will head.

In his remarks, Netanyahu stated, “The fight against the cost of living tops our government's list of national priorities. We will take determined and strong action to lower prices in all areas."

Our What Matters Now guest this week points out that this new Netanyahu-led committee is perhaps the fifth such task force the government has established to study the cost of living since 2011.

But lawyer and "people’s lobbyist" Rachel Gur is ready to take up the fight to lower Israel's outlandishly inflated prices.

Gur moved to Israel from the United States at age 17 and served in the IDF Spokesperson's Unit. After demobbing, she earned an L.L.B. and B.A. in political science from the Interdisciplinary Center Herzliya and an L.L.M in Legal Theory from New York University Law School. (She also married The Times of Israel's senior analyst Haviv Rettig Gur.)

Like any reputable lobbyist, she knows how to walk the halls of power: From 2011 until a few years ago, Gur served in senior positions in the Israeli government.

Today the Director of Public Policy for Lobby 99, Gur is an expert in the fields of Israeli legislation, regulation, and public policy.

But what makes Lobby 99 different from other pressure groups is that we, the people, set the agenda.

This week, as the cost of living is again on the cabinet’s agenda, we ask Rachel Gur, what matters now.

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IMAGE: Rachel Gur, Director of Public Policy for Lobby 99. (courtesy)