“What you have to do (when presenting design) is find out what stakeholders already care about, and frame what you want to convince them of within that context.”

Managing a design project often means managing people and their opinions. You need to lead those sometimes disparate opinions to a final decision and move on in order to keep your project on track. It can be tough, but UX expert Paul Boag has some helpful, proactive approaches to help your design projects run smoothly. In this wide-ranging conversation, Brett and Paul zero in on tactics to manage design projects, but they also talk discuss:

• The difference between PM and DPM
• The basis for how digital projects operate
• How to conduct project discoveries
• The PM's role in digital projects, and how they extend their roles
• Getting to know stakeholders
• Managing parts if the design process
• Managing stakeholder feedback

Resources mentioned:

• Paul Boag’s Digital PM Master Class
• Why I can’t convince executives to invest in UX (and neither can you) by Jared Spool