A real treat today to have Mark DeMoss--founder of The DeMoss Group PR firm, author, and Tim's cousin--in-studio. Mark's dad Arthur & Tim's dad Robert were brothers. Mark shares about his newly-updated The Little Red Book of Wisdom.

Originally released in 2007 and again in 2011, the current version has been rewritten with two brand new chapters on Gratitude and Finishing Well added too. Mark's PR firm's work began in 1991 serving Christian ministries, ranging over the years from Billy Graham, Franklin Graham (including from the beginning of the Samaritan's Purse shoebox endeavor), and Promise Keepers to Chick-Fil-A and numerous others.

Mark shares lessons learned from his father, wife and children, as well as a book he has read hundreds of times over the years--the book of Proverbs found in the Old Testament of the Bible--and how those words of wisdom have shaped him both professionally and personally.