On this episode of Throttle Therapy, Katherine Legge is joined by Kory Marchisotto, CMO of e.l.f. Beauty. Kory shares what brought e.l.f. to the Superbowl, Twitch, and the Indy 500, and the response they’ve gotten to their venture into motorsports. They also discuss the philosophy behind e.l.f. 's success – from showing up in unexpected places and speaking to underrepresented audiences, to democratizing access and supporting the e.l.f.z. themselves.