On this episode of Throttle Therapy, Patrick O’Keefe, Vice President of Integrated Marketing for e.l.f. Cosmetics, joins Katherine to announce their pivot to NASCAR! Patrick shares why e.l.f. got involved in motorsports, how their partnership with Katherine came to be, and the success of their activation at Indy last year.

Meet Mama Legge
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At the Mercy of the Mountain with Melissa Eickhoff
51:02

All Things Trans Am with Andy Lally
51:55