Thriving Women ArtistsHow Artists Can Become Better at Selling
Do you find that your products just sit in your Etsy store and you don’t get many sales? This week on Thriving Women Artists, Ping, Sarah, and Dorien are giving you their top tips for becoming better at selling your art. Find out what you’ll need to start selling, how you can build and improve relationships, Pings 20/80 rule, the importance of marketing yourself, and setting your sales goals.
KEY TAKEAWAYS
- Being successful when it comes to selling depends on what your goals are. Some people might want to sell 50 things a week and some might only need to sell 3 or 4.
- You can only get to your goal if you put in the time and effort. You only get out what you put in.
- Ping doesn’t give herself a plan B, plan A is the only one and she will make it work.
- If you want to sell things from your Etsy store, then you should actively be marketing it and promoting your products, not just waiting for sales.
- Remember that you will need the space and time to run your online selling business.
- The price you can sell to shops varies depending on their own costs.
- A good rule of thumb when it comes to selling is that 20% of your products get you 80% of your revenue. And 20% of your customers give you 80% of your sales.
- Make sure your website is as customer friendly as possible. They should be able to find what they’re looking for in as few clicks as possible. If you have a bad website experience, you will lose business.
- Personal connections are so important when selling. People invest in us as people first, before they invest in our products. Remember people’s names, be personable, do the little things that will improve relationships.
- You can start small but if you want to grow you will need to invest.
BEST MOMENTS
‘In order to sell better you need to look at what resources you have’
‘You have this product, it feels so special’
‘Every time we send out an email, 10 orders come in’
‘Selling is an established relationship’
EPISODE RESOURCES
The Lean Startup - http://theleanstartup.com/
ABOUT THE PODCAST
A serious and fun podcast for female creatives hosted by Ping, Dorien and Sarah, three happy artists from Amsterdam. This podcast will inspire you to make a living out of your art. We welcome you to be part of this community of like-minded people.
ABOUT THE HOSTS
Ping He
Ping is a watercolor artist. Her work is inspired by nature and her motherhood experience. She develops her greeting cards brand and teaches Botanical Illustration courses online and offline.
www.instagram.com/pinghe.art
Sarah van Dongen
Sarah is a children’s book illustrator and visual artist. She takes her sketchbooks and art supplies everywhere, which results in illustrations based on observation and daily life.
sarahvandongenillustration@gmail.com
www.instagram.com/sarahvandongenillustrations
Dorien Bellaar:
Dorien is an illustration artist. Her work is mainly focused on illustration for children, editorial/food illustration, hand lettering, and she likes to combine those into both traditional and digital art.
www.instagram.com/dorienbellaar
