Clothes serve many purposes. They protect and keep us comfortable; they allow us to express ourselves, dress for all occasions, and be part of the fashion trends "of the moment." But new advancements, in the next generation of 5G wireless networks, enable greater connectivity that could expand the "internet of things" to our wardrobe. In this episode, we hear from Paul Dillinger, Head of Global Product Innovation for Levi Strauss who is developing connected clothing; Paul Winsper, VP of Athlete Performance at Under Armour who is creating clothing that uses data to boost athletic performance; and Natasha Franck, Founder and CEO of the startup EON, who is leveraging smart chip technology to connect consumers to manufacturers to drive better sustainability and new customer experiences. Make sure to check out other episodes in this series featuring: Charlie Han from Microsoft’s HoloLens team and Diana Hu, Head of the Augmented Reality Platform at Niantic.