** Thanks for downloading this episode. If you'd like to stay in touch with our continuing story, Season 2 continues at This Medical Life, in which Dr Travis Brown continues his exploration of diseases and our approaches to treatment from history to the modern day. Have a look in your podcast app now for This Medical Life, and hit subscribe so you never miss an episode **

Information in the past (ergo knowledge) was restricted to the few. However, the social media landscape provides individuals with their personal megaphone to the world.

As most are aware, there are numerous benefits this provides, such as engaging directly with an audience. However, these benefits have to be balanced with a price, namely personal data and professional boundaries.

Traditionally, Medical Practitioners, Doctors, and Specialists have approached social media cautiously.

We discuss the pros and cons of medical practitioners accessing/using social media with Lee Aase, Director, Mayo Clinic Social Media Network and Mayo Clinic’s Social & Digital Innovation team. For Lee, he has been working in the social medial field for over twenty years from politics to medical institutions.

We discuss what information is being collected, how that can be used, and the best way Doctors can use social media.



GUEST INTERVIEW

Lee Aase

Director, Mayo Clinic Social Media Network

Aase.lee@mayo.edu | @LeeAase

Lee Aase is director of the Mayo Clinic Social Media Network, which provides training resources, educational and networking events and a collaboration platform for health care professionals who want to safely and effectively apply social and digital strategies to fight disease, promote health and improve health care.

Lee also leads Mayo Clinic’s Social & Digital Innovation team, which manages Mayo Clinic’s presence on general purpose social networks like Facebook, YouTube and Twitter as well as its owned blog and community platform. Key sites include Mayo Clinic Connect, an online patient community, Mayo Clinic News Network, and Sharing Mayo Clinic, a patient stories blog.

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He was elected to Mayo Clinic’s Voting Staff in 2016. In 2018 he received VitalSmarts certification as a trainer in the Getting Things Done (GTD) methodology for stress-free productivity.

** Thanks for downloading this episode. If you'd like to stay in touch with our continuing story, Season 2 continues at <a href="https://thismedicallife.com.au/">This Medical Life</a>, in which Dr Travis Brown continues his exploration of diseases and our approaches to treatment from history to the modern day. Have a look in your podcast app now for This Medical Life, and hit subscribe so you never miss an episode **
Information in the past (ergo knowledge) was restricted to the few. However, the social media landscape provides individuals with their personal megaphone to the world.
As most are aware, there are numerous benefits this provides, such as engaging directly with an audience. However, these benefits have to be balanced with a price, namely personal data and professional boundaries.
Traditionally, Medical Practitioners, Doctors, and Specialists have approached social media cautiously.
We discuss the pros and cons of medical practitioners accessing/using social media with Lee Aase, Director, Mayo Clinic Social Media Network and Mayo Clinic’s Social &amp; Digital Innovation team. For Lee, he has been working in the social medial field for over twenty years from politics to medical institutions.
We discuss what information is being collected, how that can be used, and the best way Doctors can use social media.
 
GUEST INTERVIEW
Lee Aase
Director, Mayo Clinic Social Media Network
<a href="mailto:Aase.lee@mayo.edu">Aase.lee@mayo.edu</a> | <a href="http://twitter.com/LeeAase">@LeeAase</a>
Lee Aase is director of the <a href="http://socialmedia.mayoclinic.org/">Mayo Clinic Social Media Network</a>, which provides training resources, educational and networking events and a collaboration platform for health care professionals who want to safely and effectively apply social and digital strategies to fight disease, promote health and improve health care.
Lee also leads Mayo Clinic’s Social &amp; Digital Innovation team, which manages Mayo Clinic’s presence on general purpose social networks like <a href="https://www.facebook.com/MayoClinic/">Facebook</a>, <a href="https://www.youtube.com/mayoclinic">YouTube</a> and <a href="https://twitter.com/MayoClinic">Twitter</a> as well as its owned blog and community platform. Key sites include <a href="https://connect.mayoclinic.org/">Mayo Clinic Connect</a>, an online patient community, <a href="https://newsnetwork.mayoclinic.org/">Mayo Clinic News Network</a>, and <a href="https://sharing.mayoclinic.org/">Sharing Mayo Clinic</a>, a patient stories blog.
Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He was elected to Mayo Clinic’s Voting Staff in 2016. In 2018 he received VitalSmarts certification as a trainer in the Getting Things Done (GTD) methodology for stress-free productivity.

Welcome to the This Medical Life podcast. Our mission is to share stories about the triumphs and tragedies of diseases and illnesses from ancient times up until what we know today. It is about those scientific and medical minds who came before us and how, every single day, we stand on the shoulders of giants. This is a podcast about the stories of medicine.


Hosted by Dr. Travis Brown and Steve Davis, our target audience is General Practitioners, medical students, and other health professionals. We hope to educate, inspire and celebrate those who choose to care for others in their profession. From experience, we know that our audience extends beyond these fields and would like to welcome anyone to listen. The stories of those who came before us are nothing short of remarkable and we hope you enjoy them as much as we do.

Production by Tim Whiffen

Design by Tom Buzz