Petal & Pup is a fashion brand with humble beginnings in Australia, that has seen incredible growth (400% YoY), & now shipped orders to 80+ countries! What kinds of strategy spark such loyalty in customers, or strike up the best marketing results? We chat with Chantel Brayley, the Head of Brand Marketing at Petal & Pup about tech, performance marketing & loyalty as part of our Melbourne trip for Yotpo's Amazing Women in Ecommerce Awards event series.

Chantel has an impressive career in retail & fashion, working powerhouse brands like Lorna Jane, Napoleon Perdis and Flight Centre. For the last three years, she has built the foundational base of Petal & Pup's Global marketing team to see a team of 15 continue to in areas of creative, public relations, performance marketing & ecommerce. 
Join the Amazing Women in Ecommerce Community (AWIE)
Check out Yotpo's Loyalty Programs & Review Features
Shop at Petal & Pup
Learn more about Collabosaurus

Petal &amp; Pup is a fashion brand with humble beginnings in Australia, that has seen incredible growth (400% YoY), &amp; now shipped orders to 80+ countries! What kinds of strategy spark such loyalty in customers, or strike up the best marketing results? We chat with Chantel Brayley, the Head of Brand Marketing at Petal &amp; Pup about tech, performance marketing &amp; loyalty as part of our Melbourne trip for Yotpo's Amazing Women in Ecommerce Awards event series.
Chantel has an impressive career in retail &amp; fashion, working powerhouse brands like Lorna Jane, Napoleon Perdis and Flight Centre. For the last three years, she has built the foundational base of Petal &amp; Pup's Global marketing team to see a team of 15 continue to in areas of creative, public relations, performance marketing &amp; ecommerce.&nbsp;
<ul>
<li>Join the <a href="https://womeninecomm.yotpo.com/">Amazing Women in Ecommerce Community </a>(AWIE)</li>
<li>Check out <a href="https://www.yotpo.com/">Yotpo's Loyalty Programs &amp; Review Features</a></li>
<li>Shop at <a href="https://petalandpup.com.au/">Petal &amp; Pup</a></li>
<li>Learn more about <a href="http://collabosaurus.com">Collabosaurus</a></li>
</ul>

This is how we do it brings a series of conversations with brilliant marketers, delving behind the scenes of creative marketing collaborations & brand partnerships. Together with Microsoft Store, Collabosaurus is exploring how collaboration marketing can build a business & we're chatting to the pro's about how they do it.

Go behind the scenes of clever marketing collaborations! Brought to you by Collabosaurus x Microsoft Store

This Is How We Do It

This is how we do it brings a series of conversations with brilliant marketers, delving behind the scenes of creative marketing collaborations & brand partnerships. Together with YOTPO, Collabosaurus is exploring how collaboration marketing can build a business & we're chatting to the pro's about how they do it.

This is how we do it brings a series of conversations with brilliant marketers, delving behind the scenes of creative marketing collaborations &amp; brand partnerships. Together with YOTPO, Collabosaurus is exploring how collaboration marketing can build a business &amp; we're chatting to the pro's about how they do it.

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