Ever wondered how one of the UK's most loved brands approach marketing & brand building? In this episode, we sit down with the amazing Paige Griffith-Carmichael who is the Founder & Director, of Brand Side marketing consultancy firm.  Paige has worked with Marks & Spencer Australia for the past 5 years, dividing her time between Sydney & London as the retailer continues to grow rapidly in Australia. Marks & Spencer is a global retailer with over 30 million customers worldwide, & an impressive online presence in over 105 markets.

Tune in for a deep dive into word of mouth marketing, how Paige built a passion for the lingerie industry & how Marks & Spencer approach nostalgic collaborations locally in order to continue building brand equity.
Join the Amazing Women in Ecommerce community (AWIE): https://womeninecomm.yotpo.com/
Learn more about Collabosaurus: http://collabosaurus.com
Shop Marks & Spencer Australia: https://www.marksandspencer.com/
Follow Paige at Brand Side Marketing & PR: https://www.instagram.com/brandsideco/

Ever wondered how one of the UK's most loved brands approach marketing &amp; brand building? In this episode, we sit down with the amazing Paige Griffith-Carmichael who is the Founder &amp; Director, of Brand Side marketing consultancy firm.&nbsp; Paige has worked with Marks &amp; Spencer Australia for the past 5 years, dividing her time between Sydney &amp; London as the retailer continues to grow rapidly in Australia. Marks &amp; Spencer is a global retailer with over 30 million customers worldwide, &amp; an impressive online presence in over 105 markets.
Tune in for a deep dive into word of mouth marketing, how Paige built a passion for the lingerie industry &amp; how Marks &amp; Spencer approach nostalgic collaborations locally in order to continue building brand equity.
<ul>
<li>Join the Amazing Women in Ecommerce community (AWIE): <a href="https://womeninecomm.yotpo.com/" data-saferedirecturl="https://www.google.com/url?q=https://womeninecomm.yotpo.com/&amp;source=gmail&amp;ust=1644976107040000&amp;usg=AOvVaw1rvI1JsgY23Te4DK67Giev">https://womeninecomm.yotpo.com/</a></li>
<li>Learn more about Collabosaurus: <a href="http://collabosaurus.com">http://collabosaurus.com</a></li>
<li>Shop Marks &amp; Spencer Australia: <a href="https://www.marksandspencer.com/">https://www.marksandspencer.com/</a></li>
<li>Follow Paige at Brand Side Marketing &amp; PR: <a href="https://www.instagram.com/brandsideco/">https://www.instagram.com/brandsideco/</a></li>
</ul>

This is how we do it brings a series of conversations with brilliant marketers, delving behind the scenes of creative marketing collaborations & brand partnerships. Together with Microsoft Store, Collabosaurus is exploring how collaboration marketing can build a business & we're chatting to the pro's about how they do it.

Go behind the scenes of clever marketing collaborations! Brought to you by Collabosaurus x Microsoft Store

This Is How We Do It

This is how we do it brings a series of conversations with brilliant marketers, delving behind the scenes of creative marketing collaborations & brand partnerships. Together with YOTPO, Collabosaurus is exploring how collaboration marketing can build a business & we're chatting to the pro's about how they do it.

This is how we do it brings a series of conversations with brilliant marketers, delving behind the scenes of creative marketing collaborations &amp; brand partnerships. Together with YOTPO, Collabosaurus is exploring how collaboration marketing can build a business &amp; we're chatting to the pro's about how they do it.

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