Marc Stickdorn 'Exploring Zoom Levels and understanding Journey Map Ops in greater detail'

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Published Jan 26, 2022, 11:08 AM

Doing Design by This is Doing

In this podcast we will speak about all the behind the scenes things related to actually DOING Design, such as Design Research, Service Design, UX, Co 
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Feb 1 - Journey Map Operations:

In this episode, Ben MacLaren speaks with Marc Stickdorn (main author of the seminal service design books, This is Service Design Thinking and This is Service Design Doing) about understanding zoom levels and how this related to Marc's framework for Journey Map Operations.

The framework helps teams and organisations work better together to manage innovation projects and bridge between organisational silos. 


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  1. This is HCD - Human Centered Design Podcast

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  2. Doing Design by This is Doing

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This is HCD - Human Centered Design Podcast

This is HCD is the Number 1 human-centered design podcast on the internet! We aim to educate and em 
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