No matter how practical you are, when it comes to money, our emotions effect how we spend it in majority of the cases. From false sense of ownership to the Romeo and Juliet effect, find out how emotions guide the flow of money and how advertisers tap into that.

<div>No matter how practical you are, when it comes to money, our emotions effect how we spend it in majority of the cases. From false sense of ownership to the Romeo and Juliet effect, find out how emotions guide the flow of money and how advertisers tap into that.</div>
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Why we believe in "No pain, no gain" philosophy, when, scientifically speaking, it might be wrong? Why might we rush towards a 700 rupees product discounted to rupees 500 compared to a product of the same price even when both are of the same quality?

Aditya (an inquisitive mind) and Diksha (a future Cognitive Scientist) discuss the different cognitive biases and quirks of the human brains that influence our everyday life and the choices we make.

<p>Why we believe in "No pain, no gain" philosophy, when, scientifically speaking, it might be wrong? Why might we rush towards a 700 rupees product discounted to rupees 500 compared to a product of the same price even when both are of the same quality?</p>
<p>Aditya (an inquisitive mind) and Diksha (a future Cognitive Scientist) discuss the different cognitive biases and quirks of the human brains that influence our everyday life and the choices we make.</p>

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