You crush a candy, you throw a bird, your clans clash with other clans and you check your Facebook feed for what’s new. You do all that again and again and again. In the digital age, we are addicted to multiple things without realizing. Find out how companies are using techniques to hook you to their products and the science behind it all.

<div>You crush a candy, you throw a bird, your clans clash with other clans and you check your Facebook feed for what’s new. You do all that again and again and again. In the digital age, we are addicted to multiple things without realizing. Find out how companies are using techniques to hook you to their products and the science behind it all.</div>
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Why we believe in "No pain, no gain" philosophy, when, scientifically speaking, it might be wrong? Why might we rush towards a 700 rupees product discounted to rupees 500 compared to a product of the same price even when both are of the same quality?

Aditya (an inquisitive mind) and Diksha (a future Cognitive Scientist) discuss the different cognitive biases and quirks of the human brains that influence our everyday life and the choices we make.

<p>Why we believe in "No pain, no gain" philosophy, when, scientifically speaking, it might be wrong? Why might we rush towards a 700 rupees product discounted to rupees 500 compared to a product of the same price even when both are of the same quality?</p>
<p>Aditya (an inquisitive mind) and Diksha (a future Cognitive Scientist) discuss the different cognitive biases and quirks of the human brains that influence our everyday life and the choices we make.</p>

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