Marker 12

Viral sports campaigns like Novig’s "Just Sport" featuring Sydney Sweeney 
have been raising concern about the hyper-sexualisation of women in sports. 
Beyond headlines, this campaign has sparked conversation 
about how sexualised advertising impacts body image of young female athletes, 
confidence levels, and the participation in community sports.

Viral sports campaigns like Novig&rsquo;s "Just Sport" featuring Sydney Sweeney&nbsp; have been raising concern about the hyper-sexualisation of women in sports.&nbsp; Beyond headlines, this campaign has sparked conversation&nbsp; about how sexualised advertising impacts body image of young female athletes,&nbsp; confidence levels, and the participation in community&nbsp;sports.