In a day of cutthroat competition, scarcity mentality, and zero-sum thinking, one advertising agency is doing it differently. Harmon Brothers chief creative officer Daniel Harmon shares a behind-the-scenes look at the principles that drive their unprecedented success and how they shared those principles in an extraordinary #PoopToGold contest. The advertising agencies' mindest and marketing tips are benefiting fellow businesses like the winner of the contest, GoTreads. Check it out on this episode of "Therefore, what?"

Want more Boyd? Listen to KSL Newsradio’s “Inside Sources with Boyd Matheson,” Monday through Thursday from 11 am to noon at 1160 AM and 102.7 FM, online at KSLNewsradio.com, or on the KSL Newsradio App, or on-demand as a podcast. Sign up for his weekly newsletter and follow him on Twitter.

In a day of cutthroat competition, scarcity mentality, and zero-sum thinking, one advertising agency is doing it differently. <a href="https://harmonbrothers.com/home?gc_id=8991981321&amp;gclid=CjwKCAiAxKv_BRBdEiwAyd40N0hZk6967VE_kLQtuXv05rTut6WFQq3E6N_C1gbcyOTyc3hn91xHXBoCScgQAvD_BwE">Harmon Brothers</a> chief creative officer Daniel Harmon shares a behind-the-scenes look at the principles that drive their unprecedented success and how they shared those principles in an extraordinary #PoopToGold contest. The advertising agencies' mindest and marketing tips are benefiting fellow businesses like the winner of the contest, <a href="https://gotreads.com/traction-tools?gclid=CjwKCAiAxKv_BRBdEiwAyd40N9qTOqNhUpYgc-V-jPxRc4Qpgj6Ymfk0MysPVXHCeCrelS7lcey6tRoC7NQQAvD_BwE">GoTreads.</a> Check it out on this episode of "Therefore, what?"
Want more Boyd? Listen to<a href="https://kslnewsradio.com/category/insidesources/"> KSL Newsradio&rsquo;s &ldquo;Inside Sources with Boyd Matheson</a>,&rdquo; Monday through Thursday from 11 am to noon at 1160 AM and 102.7 FM, online at<a href="https://kslnewsradio.com/listen/"> KSLNewsradio.com</a>, or on<a href="https://www.ksl.com/?sid=40105236&amp;nid=256"> the KSL Newsradio App</a>, or <a href="https://omny.fm/shows/inside-sources-with-boyd-matheson">on-demand as a podcast</a>. <a href="https://deseret.us9.list-manage.com/subscribe?u=7967382bf9508bb5c21c89da8&amp;id=0511bba337">Sign up for his weekly newsletter</a> and follow him on <a href="https://twitter.com/BoydMatheson">Twitter.</a>

Boyd Matheson interviews national and Utah state thought leaders on the issues that are shaping our world.

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