If you don’t start with passion, you can’t get to the big deal. They are just too hard to get. August Vega, cofounder of the amazing company Malk Organics, the only cold-pressed line of organic plant-based milks made with sprouted nuts & 6 ingredients or less, has passion that is evident with every fiber of her being. So much so, she sees her company as a kind of second child. And the moment she knew she could only bring it so far, despite how far she had brought it, she asked herself— "OK look at what we have accomplished? So, then what?" She knew a new leader was the only way her second child could grow up to be what it needed to be. August joins Lahari Neelapareddy to share how a dairy allergy-inspired an opportunity for industry disruption; why COVID presented real obstacles for Malk Organics’ production; the challenges and rewards of working with family; how an unforeseen business disaster led to the two weeks during which August never thought she’d smile again; important thoughts on overcoming burnout and being nimble to innovate quickly; and the importance of hustle, drive, and blinders.