Aaron Watkins of Cupshe - Learning, Doing, Growing

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Published Apr 6, 2021, 12:00 PM

Aaron Watkins, President of Cupshe, cut his business teeth with big-deal positions with giants like WalMart, Facebook and Pinterest. It might not seem like a next, obvious and logical step to leave a high rung of the corporate ladder to run a beachwear brand inspired by and created for the most vibrant, fun, and fearless women all over the world. But for Aaron, professional decisions haven’t always been about  the biggest paycheck. They’ve been about learning and gaining experience and then asking: then what? What do you do with what you’ve learned? Founded in 2015, Cupshe has built an incredible community of women who move forward in confidence, comfort, and style. The company’s high caliber team has remained committed to staying true to their roots in their mission to empower women everywhere to look and feel their best in affordable swimwear. Aaron joins Lahari Neelapareddy to share the push to build a brand with that mission, his unexpected  journey and why he jumped from that corporate ladder, and the drive to always ask what can be done with what we’ve learned so far.

 

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  1. Then What?

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Then What?

Every business owner eventually faces pivotal moments when they ask, “Ok, then what?”. Do I press fo 
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