How does the world see South Africa in 2026? Brand South Africa’s latest research offers two important perspectives — how the country is viewed internationally and how South Africans see their own nation. Today, we focus on the Global Reputation Study, examining South Africa’s standing abroad, the strengths of its nation brand, and the challenges shaping international perceptions.

Guest: Olebogeng Mabala - Acting General Manager: Research at BrandSA  

 

How does the world see South Africa in 2026? Brand South Africa&rsquo;s latest research offers two important perspectives &mdash; how the country is viewed internationally and how South Africans see their own nation. Today, we focus on the Global Reputation Study, examining South Africa&rsquo;s standing abroad, the strengths of its nation brand, and the challenges shaping international&nbsp;perceptions.
Guest: Olebogeng Mabala - Acting General Manager: Research at&nbsp;BrandSA&nbsp;&nbsp;
&nbsp;

The National Briefing

How does the world see South Africa in 2026? Brand South Africa’s latest research offers two important perspectives — how the country is viewed internationally and how South Africans see their own nation. 