What does it mean to be South African today? New research from Brand South Africa suggests our sense of national identity may be shifting in a worrying way.

 

What does it mean to be South African today? New research from Brand South Africa suggests our sense of national identity may be shifting in a worrying way. Where people once identified themselves as South African first, many are now placing their ethnic identity ahead of their national one. Is this simply a reflection of our diversity, or a sign that social cohesion is beginning to fray? 

GUEST: Teresa Oakley -Smith: Founder and MD of Diversi-T