Bitesize Business BreakfastBitesize Business Breakfast

Why the Middle East Is Winning Big on Global Events

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09 Apr 2025. Big focus on the economics of sport! PwC’s Nicholas Mayer joins us to explain the 9% annual growth in the sports economy, led by Saudi Arabia’s strategic play. Plus, we dive into the NFL’s surprising UAE move as the 49ers scout new fans abroad. And can AI really sort out your savings? We speak to the team behind Yabi, a new app taking on the region’s financial literacy gap.

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Bitesize Business Breakfast

The award-winning four-hour show is an informative and entertaining mix of interviews, market update 
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