In this episode, Tim Duggan discusses his latest book, 'Work Backwards,' and the creative process behind writing. He shares his experience of separating his identity from the company he co-founded, Junkie Media, and the personal challenges he faced during that time. Tim also talks about his research process, including conducting interviews with experts and using music as a creative ritual. He acknowledges the presence of self-doubt throughout his writing journey and emphasizes the importance of constantly improving and pushing oneself. The conversation explores the themes of luck and timing, being in tune with trends, and the importance of starting with oneself. It delves into the problems with the current approach to work, such as overwork, disengagement, and apprehensiveness, and the need to fix the broken system. The conversation also discusses the healthier approach to work-life balance among Gen Z and the need for employers to create systems that support work-life balance. It concludes with practical advice for individuals who are dissatisfied with their current work situation and the importance of rebalancing life and work.

• The creative process involves solving a problem for oneself and then realizing it can also benefit others.
• Research and interviews with experts can provide valuable insights and inspiration for writing.
• Music can be used as a creative ritual to set the mood and enhance focus.
• Self-doubt is a common experience for writers, but it can be channeled into improving the work.
• Separating one's identity from a company or project can be challenging but also an opportunity for personal growth. Luck and timing play a role in success, but being in tune with trends is also important.
• Starting with oneself and finding a topic or idea that one genuinely cares about is crucial for long-term success.
• The current approach to work is broken, with issues such as overwork, disengagement, and apprehensiveness.
• Gen Z has a healthier approach to work-life balance, prioritizing life outside of work.
• Employers need to create systems that support work-life balance and prioritize employee well-being.
• Individuals who are dissatisfied with their work situation can start by rebalancing their life and work, focusing on work less, and improving their mind, body, and relationships.

For more on Tim: https://timduggan.com.au/

For more on Dan: www.brophy.world