Trend Tuesday

The clothes we wear tell a story about our identity, culture, and climate—yet after decades of cheap imports, South Africa's clothing and textile sector has lost over 100,000 formal jobs, putting tens of thousands more at risk by 2030. Why is buying local no longer second nature, and can choosing South African-made fashion become a true source of national pride? On #TrendTuesday, we sit down with Eustace Mashimbye, CEO of Proudly South African, to unpack the real cost of cheap imported clothing, structural economic pressures, and how supporting local manufacturing can rebuild our economy and save South African jobs!