The psychology of value, or perhaps more accurately ‘perceived value’ has been a curiosity of mine for years. Why would somebody pay $10,000 for a handbag? Is it 50 times better than the $200 handbag? Why would somebody happily pay $500 for a training session (it’s more common than you think) but complain about a $7 coffee? Why would somebody pay $1 million for a car that does pretty much the same thing as $50,000 car? And costs 40 grand for a service! Why does art from a world famous artist fail to sell for a tiny percentage of the actual price when it is placed in a context that people don’t expect to see it in? In this episode, Bobby and I explore all this and more. Enjoy.

The psychology of value, or perhaps more accurately &lsquo;perceived value&rsquo; has been a curiosity of mine for years. Why would somebody pay $10,000 for a handbag? Is it 50 times better than the $200 handbag? Why would somebody happily pay $500 for a training session (it&rsquo;s more common than you think) but complain about a $7 coffee? Why would somebody pay $1 million for a car that does pretty much the same thing as $50,000 car? And costs 40 grand for a service! Why does art from a world famous artist fail to sell for a tiny percentage of the actual price when it is placed in a context that people don&rsquo;t expect to see it in? In this episode, Bobby and I explore all this and more. Enjoy.

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.

 

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.
&nbsp;

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.

The You Project

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.
&nbsp;

#2232 What Are Things Worth? - Bobby Cappuccio

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/01468f01-dd82-4a09-a790-b4cf00afbd98/transcript