In this episode, Bobby and I talk about how, why and when people buy stuff (especially stuff they don't necessarily need), the psychology, perception and story of value, selling in a way that doesn't look or feel like selling, understanding what we're really selling (beyond the obvious product or service), establishing our own commercial worth in a market place of people doing what we do (or similar), how to impress without looking like you're.. trying to impress, a fascinating experiment involving a fake expensive shoe store (with a fake fancy Italian name) selling cheap shoes and manipulating people into paying a fortune for them. All that! Enjoy.

In this episode, Bobby and I talk about how, why and when people buy stuff (especially stuff they don't necessarily need), the psychology, perception and story of value, selling in a way that doesn't look or feel like selling, understanding what we're really selling (beyond the obvious product or service), establishing our own commercial worth in a market place of people doing what we do (or similar), how to impress without looking like you're.. trying to impress, a fascinating experiment involving a fake expensive shoe store (with a fake fancy Italian name) selling cheap shoes and manipulating people into paying a fortune for them. All that! Enjoy.

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.

 

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.
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The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.

The You Project

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.
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#1880 The Psychology of Buying & Selling - Bobby Cappuccio

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/6b27a50e-e453-4ddd-8600-b2d8008a14c3/transcript