Andrea interviews Bob Neville, a global retail business expert with over 30 years of experience working with iconic brands like Adidas, New Balance, and Under Armour. Bob shares invaluable insights on creating emotional connections with consumers, the power of storytelling in branding, and the importance of leadership in shaping brand identity and culture.

KEY TAKEAWAYS
Emotional connection with consumers is crucial for brand success, going beyond superficial community-building to create genuine relationships.
Storytelling is a powerful tool for brands to differentiate themselves and create meaningful connections with their target audience.
Leadership plays a vital role in shaping brand identity and culture, with leaders needing to visibly embody the brand's values and purpose.
Frontline employees are the true face of the brand, making it essential to empower and engage them in the company's mission and values.
Understanding the "why" behind a brand's existence is crucial for creating authentic connections and standing out in a crowded marketplace.

BEST MOMENTS

"If you don't have a story to talk about, what do you have to talk about? It comes down to price. And then you, if you haven't got a story, it's discount. And that doesn't take you anywhere."

"The CEO is not the most important person in the company. It's the person interacting with your consumer."

"As a servant leader, we're there to create environments for success, both for your staff and for the consumers and your board."

"If you're not growing, you know, was it, they say, if you're not growing, you're dying."

"Process, operational efficiency, combined with emotional engagement, equals success."

ABOUT THE GUEST

BOB NEVILLE - GLOBAL RETAIL BUSINESS EXPERT WHO DRIVES PROFITABLE GROWTH

Bob Neville has for the last 32 years worked all over the world with leading sports and footwear brands including amongst others adidas, New Balance and Under Armour. From redefining operational processes to increase profits, to building high performance and highly engaged teams, Bob really understands the customer experience.

The strategic global retail leader has made a name for himself driving growth and innovation, whilst transforming the retail landscape. 

Born in France, educated in the United Kingdom, currently residing between the United Kingdom and Hong Kong Bob has launched over 10,000 store concepts around the world. This experience has developed Bob’s keen understanding of global markets, and the specific nuances within cultures, worldwide. This wisdom only comes from spending extensive time physically immersed in various markets and sectors, gaining a global perspective of what it truly takes to drive growth and lead profitable businesses.

Along with being a global business leader, Bob is also an active participant in creating a inclusive environment within the fashion apparel industry. Bob is a board member of Pride in Fashion (PIF), an NGO dedicated to supporting the LGBTQIA+ community.

VALUABLE RESOURCES

Like the show? Please leave or write a review on your favourite podcast platform!

The World Class Leaders Show YouTube: https://www.youtube.com/channel/UC59dect0RJ5cuxIXsX7hCRw

Let Andrea know your thoughts or share your comments via LinkedIn or via email

For more information on Andrea’s work and access to other valuable resources, please visit the website

 If you don’t want to miss any episode and receive the full article in your inbox, subscribe today to our blog

Need more? Book a 30 min call here: Need more? Book a 30 min call here: https://calendly.com/andreapetrone/strategy-call-30.

ABOUT THE HOST

My name is Andrea Petrone. I'm a Human Performance and Leadership Advisor, Executive Coach and International Speaker. I help leaders and their teams to change their mindsets and master their leadership capabilities so they can achieve extraordinary performance. I've been in the corporate world for more than 20 years working globally - in 6 countries and 3 continents - for medium-large companies.

Andrea interviews Bob Neville, a global retail business expert with over 30 years of experience working with iconic brands like Adidas, New Balance, and Under Armour. Bob shares invaluable insights on creating emotional connections with consumers, the power of storytelling in branding, and the importance of leadership in shaping brand identity and culture.
KEY TAKEAWAYS
<ul>
<li>Emotional connection with consumers is crucial for brand success, going beyond superficial community-building to create genuine relationships.</li>
<li>Storytelling is a powerful tool for brands to differentiate themselves and create meaningful connections with their target audience.</li>
<li>Leadership plays a vital role in shaping brand identity and culture, with leaders needing to visibly embody the brand's values and purpose.</li>
<li>Frontline employees are the true face of the brand, making it essential to empower and engage them in the company's mission and values.</li>
<li>Understanding the "why" behind a brand's existence is crucial for creating authentic connections and standing out in a crowded marketplace.</li>
</ul>
BEST MOMENTS
"If you don't have a story to talk about, what do you have to talk about? It comes down to price. And then you, if you haven't got a story, it's discount. And that doesn't take you anywhere."
"The CEO is not the most important person in the company. It's the person interacting with your consumer."
"As a servant leader, we're there to create environments for success, both for your staff and for the consumers and your board."
"If you're not growing, you know, was it, they say, if you're not growing, you're dying."
"Process, operational efficiency, combined with emotional engagement, equals success."
ABOUT THE GUEST
BOB NEVILLE - GLOBAL RETAIL BUSINESS EXPERT WHO DRIVES PROFITABLE GROWTH
<a href="https://www.linkedin.com/in/ACoAAAiGtsoBL2IxIf1RVC-q-_o4jpfVMbWSBXk">Bob Neville</a> has for the last 32 years worked all over the world with leading sports and footwear brands including amongst others <a href="https://www.linkedin.com/company/adidas/">adidas</a>, <a href="https://www.linkedin.com/company/new-balance/">New Balance</a> and <a href="https://www.linkedin.com/company/under-armour/">Under Armour</a>. From redefining operational processes to increase profits, to building high performance and highly engaged teams, Bob really understands the customer experience.
The strategic global retail leader has made a name for himself driving growth and innovation, whilst transforming the retail landscape. 
Born in France, educated in the United Kingdom, currently residing between the United Kingdom and Hong Kong Bob has launched over 10,000 store concepts around the world. This experience has developed Bob’s keen understanding of global markets, and the specific nuances within cultures, worldwide. This wisdom only comes from spending extensive time physically immersed in various markets and sectors, gaining a global perspective of what it truly takes to drive growth and lead profitable businesses.
Along with being a global business leader, Bob is also an active participant in creating a inclusive environment within the fashion apparel industry. Bob is a board member of Pride in Fashion (PIF), an NGO dedicated to supporting the LGBTQIA+ community.
VALUABLE RESOURCES
Like the show? Please leave or write a review on your favourite podcast platform!
The World Class Leaders Show YouTube: https://www.youtube.com/channel/UC59dect0RJ5cuxIXsX7hCRw
Let Andrea know your thoughts or share your comments via <a href="http://linkedin.com/in/andreapetrone">LinkedIn</a> or via <a href="http://Andrea@andreapetrone.com/">email</a>
For more information on Andrea’s work and access to other valuable resources, please visit the <a href="https://www.andreapetrone.com/">website</a>  
 If you don’t want to miss any episode and receive the full article in your inbox, subscribe today to our <a href="https://www.andreapetrone.com/blog">blog</a>
Need more? Book a 30 min call here: Need more? Book a 30 min call here: <a href="https://calendly.com/andreapetrone/strategy-call-30">https://calendly.com/andreapetrone/strategy-call-30</a>.
ABOUT THE HOST
My name is Andrea Petrone. I'm a Human Performance and Leadership Advisor, Executive Coach and International Speaker. I help leaders and their teams to change their mindsets and master their leadership capabilities so they can achieve extraordinary performance. I've been in the corporate world for more than 20 years working globally - in 6 countries and 3 continents - for medium-large companies.

Welcome to the podcast designed for ambitious leaders dedicated to leaving an extraordinary legacy. In our show, we interview global CEOs and senior leaders who are on the journey of shaping our future and making a meaningful impact on our society. By delving into their remarkable stories, winning mindsets and leadership lessons, we want to inspire you to follow their example and achieve exceptional performance. Your host: Andrea Petrone, a Performance and Executive Coach, Global Speaker, and Author who specializes in helping CEOs, Senior Leaders and their Leadership Teams create an extraordinary future for themselves and their organizations.

www.andreapetrone.com 

https://www.linkedin.com/in/andreapetrone/podcast

andrea@andreapetrone.com

Welcome to the podcast designed for ambitious leaders dedicated to leaving an extraordinary legacy. In our show, we interview global CEOs and senior leaders who are on the journey of shaping our future and making a meaningful impact on our society. By delving into their remarkable stories, winning mindsets and leadership lessons, we want to inspire you to follow their example and achieve exceptional performance. Your host: Andrea Petrone, a Performance and Executive Coach, Global Speaker, and Author who specializes in helping CEOs, Senior Leaders and their Leadership Teams create an extraordinary future for themselves and their organizations.
<a href="http://www.andreapetrone.com">www.andreapetrone.com </a>
<a href="https://www.andreapetrone.com/podcast/">https://www.linkedin.com/in/andreapetrone/podcast</a>
andrea@andreapetrone.com

The World Class Leaders Show

Welcome to the World-Class Leaders Show.
This is the podcast for ambitious leaders who are interested in human performance for developing a winning mindset and raising standards. By deconstructing the success of global world-class CEOs, CXOs and other brilliant minds, we share their stories, lessons and practical strategies to help you turn into a world-class leader and achieve results beyond the obvious.
My name is Andrea Petrone. I'm a Human Performance and Leadership Advisor, Executive Coach and International Speaker. I help leaders and their teams to change their mindsets and master their leadership capabilities so they can achieve extraordinary performance. I've been in the corporate world for more than 20 years working globally - in 6 countries and 3 continents - for medium-large companies.
www.andreapetrone.com
https://www.linkedin.com/in/andreapetrone/
andrea@andreapetrone.com

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