Andrea speaks with Niclas Persson CEO and co-founder of Deedster, a company aiming to accelerate the transition to sustainable energy through engaging technology. Niclas discusses his journey from serving in the Swedish Air Force to working in the financial industry before realising he wanted to make a bigger impact regarding climate change. Niclas talks about the importance of purpose and meaning in attracting talent and describes some of the challenges in educating the market and achieving product-market fit in this new domain. He shares perspectives on taking risks as an entrepreneur, letting go of control as a leader, and staying patient amidst uncertainty.
KEY TAKEAWAYS
BEST MOMENTS
"Recruiting teams and getting partnerships in this domain is quite easy...The purpose, the meaning, the purpose of what you do is so strong."
"We have really, really hard conversations and maybe too often...we know each other so well, we can be very straight and blunt."
"You need just to try to find smarter people than yourself and then hire them, and then empower them."
"Be bold, take a lot of risk, as much risk as you can, and even beyond."
"For now, this sustainability net zero, I cannot think of anything more important and relevant."
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ABOUT THE HOST
My name is Andrea Petrone. I'm a Human Performance and Leadership Advisor, Executive Coach and International Speaker. I help leaders and their teams to change their mindsets and master their leadership capabilities so they can achieve extraordinary performance. I've been in the corporate world for more than 20 years working globally - in 6 countries and 3 continents - for medium-large companies.