Have you ever considered how intellectual property (IP) can create additional revenue streams, wealth, or a saleable asset for your business? 

If not, then you're in luck because today, we're joined by Corinne Whelan, an IP lawyer, who will help you understand how to protect your IP, assign transferable value, and find hidden value in your business.

You might be surprised to learn that people often overlook different types of IP. Suppose you have documented systems, protected your brand name, and kept good records of your client list. 

The benefit? You could add millions of dollars of value to your business...

And that's not all! We'll also discuss determining who owns what aspects of your IP as you scale up your business. It's something you want to leave until it's too late.

So, whether you're a startup or an established business, this podcast has something for everyone. As business owners, Gabi and I have been through the process of assigning our own IP, and we know how important it is. Trust us; you don't want to miss this episode.

See you on the inside! 

In this episode, we cover:
00:00 Coming up
02:21 Corinne’s journey into law
05:39 Overlooked types of IP you should consider.
10:11 Uncovering hidden value in your business.
12:03 Your business value comes from your IP.
16:38 Defining IEP components and what to do.
21:54 Exploring joint ventures.
24:41 Issues with separating IP.
28:43 Creating value by recognizing IP value.
33:08 IP registration: jurisdictional limitations.
38:56 Third-party data access: risks and solutions.

About Corinne:

Corinne is a Practice Leader at LegalVision with a focus on Commercial Law, Intellectual Property and Franchising. Corinne began her career as a Legal Consultant to Barristers in Sydney Chambers before joining Sydney-based law firms and practicing as a Commercial Lawyer. Corinne works with local and international businesses, advising them on their business as usual contracts, IP protection and commercialisation. She has a specialised focus on Franchising and supports a range of franchisors in the establishment and maintenance of their franchise networks. Throughout her career, Corinne has developed a passion for providing succinct, detailed and down-to-earth commercial advice for businesses of varying sizes.In her spare time, Corinne enjoys exploring new places and cooking adventurous meals for her friends and family.



Connect with Corinne
Website: https://legalvision.com.au/meet-our-team/corinne-whelan/
LinkedIn:https://www.linkedin.com/in/corinne-whelan-24a862a4

Want daily insights? Follow along:
Instagram: https://www.instagram.com/goosemcgrath/
Youtube: https://www.youtube.com/@goosemcgrath
Twitter: https://twitter.com/McgrathGoose
TikTok: https://www.tiktok.com/@goosemcgrath
LinkedIn: https://www.linkedin.com/in/glenn-goose-mcgrath
Facebook: https://www.facebook.com/gooseface/

Have you ever considered how intellectual property (IP) can create additional revenue streams, wealth, or a saleable asset for your business? 
If not, then you're in luck because today, we're joined by Corinne Whelan, an IP lawyer, who will help you understand how to protect your IP, assign transferable value, and find hidden value in your business.
You might be surprised to learn that people often overlook different types of IP. Suppose you have documented systems, protected your brand name, and kept good records of your client list. The benefit? You could add millions of dollars of value to your business...
And that's not all! We'll also discuss determining who owns what aspects of your IP as you scale up your business. It's something you want to leave until it's too late.
So, whether you're a startup or an established business, this podcast has something for everyone. As business owners, Gabi and I have been through the process of assigning our own IP, and we know how important it is. Trust us; you don't want to miss this episode.
See you on the inside! 
In this episode, we cover:
<ul>
<li>00:00 Coming up</li>
<li>02:21 Corinne’s journey into law</li>
<li>05:39 Overlooked types of IP you should consider.</li>
<li>10:11 Uncovering hidden value in your business.</li>
<li>12:03 Your business value comes from your IP.</li>
<li>16:38 Defining IEP components and what to do.</li>
<li>21:54 Exploring joint ventures.</li>
<li>24:41 Issues with separating IP.</li>
<li>28:43 Creating value by recognizing IP value.</li>
<li>33:08 IP registration: jurisdictional limitations.</li>
<li>38:56 Third-party data access: risks and solutions.</li>
</ul>
About Corinne:
Corinne is a Practice Leader at LegalVision with a focus on Commercial Law, Intellectual Property and Franchising. Corinne began her career as a Legal Consultant to Barristers in Sydney Chambers before joining Sydney-based law firms and practicing as a Commercial Lawyer. Corinne works with local and international businesses, advising them on their business as usual contracts, IP protection and commercialisation. She has a specialised focus on Franchising and supports a range of franchisors in the establishment and maintenance of their franchise networks. Throughout her career, Corinne has developed a passion for providing succinct, detailed and down-to-earth commercial advice for businesses of varying sizes.In her spare time, Corinne enjoys exploring new places and cooking adventurous meals for her friends and family.
 
Connect with Corinne
<ul>
<li aria-level="1">Website: <a href="https://legalvision.com.au/meet-our-team/corinne-whelan/">https://legalvision.com.au/meet-our-team/corinne-whelan/</a></li>
<li aria-level="1">LinkedIn: <a href="https://www.linkedin.com/in/corinne-whelan-24a862a4">https://www.linkedin.com/in/corinne-whelan-24a862a4</a></li>
</ul>
Want daily insights? Follow along:
<ul>
<li>Instagram: <a href="https://www.instagram.com/goosemcgrath/">https://www.instagram.com/goosemcgrath/</a></li>
<li>Youtube: <a href="https://www.youtube.com/@goosemcgrath">https://www.youtube.com/@goosemcgrath</a></li>
<li>Twitter: <a href="https://twitter.com/McgrathGoose">https://twitter.com/McgrathGoose</a></li>
<li>TikTok: <a href="https://www.tiktok.com/@goosemcgrath">https://www.tiktok.com/@goosemcgrath</a></li>
<li>LinkedIn: <a href="https://www.linkedin.com/in/glenn-goose-mcgrath">https://www.linkedin.com/in/glenn-goose-mcgrath</a></li>
<li aria-level="1">Facebook: <a href="https://www.facebook.com/gooseface/">https://www.facebook.com/gooseface/</a></li>
</ul>

Join host Goose McGrath, a nomad entrepreneur and CEO of one of Australia's fastest-growing companies, on The Wild Goose Chase podcast. 

This isn't just any ordinary podcast, it's a journey towards creating an extraordinary life.

Goose will take you on a journey from being a broke, alcoholic drug addict living on an office floor to building multi 8-figure businesses and helping over 1,000 people start and grow their property portfolios. 

He'll share his knowledge and experiences, as well as expert advice and personal anecdotes, all aimed at helping you design the life of your dreams.

The Wild Goose Chase podcast is all about uncovering the tactics, tools, and strategies to grow your business, build wealth, and live a life by design. 

From business and real estate to technology, leadership, and mindset, we'll cover it all. 

But it's not just about the content, it's about the journey. Goose will share his thoughts, ideas, and "build in public" as he grows his own companies, and invite you to be a part of it.

The definition of a wild goose chase is a foolish pursuit of something unattainable. But, as Goose believes, to create an extraordinary life, you need to be in pursuit of something that most people think is unattainable, and many people will call you foolish. 

So, join us on this Wild Goose Chase, let's go after something extraordinary together. 

Expect to be inspired, challenged, and entertained as Goose shares his journey, and the journey of others, towards creating a life of freedom, choice, abundance and impact.

Don't miss out on this wild ride. Join us on The Wild Goose Chase podcast, where we'll chase after the impossible and make it a reality. It's time to take control of your life and build the business and wealth you've always dreamed of. See you on the show!

Join host Goose McGrath, a nomad entrepreneur and CEO of one of Australia's fastest-growing companies, on The Wild Goose Chase podcast. This isn't just any ordinary podcast, it's a journey towards creating an extraordinary life.
Goose will take you on a journey from being a broke, alcoholic drug addict living on an office floor to building multi 8-figure businesses and helping over 1,000 people start and grow their property portfolios. He'll share his knowledge and experiences, as well as expert advice and personal anecdotes, all aimed at helping you design the life of your dreams.
The Wild Goose Chase podcast is all about uncovering the tactics, tools, and strategies to grow your business, build wealth, and live a life by design. From business and real estate to technology, leadership, and mindset, we'll cover it all. But it's not just about the content, it's about the journey. Goose will share his thoughts, ideas, and "build in public" as he grows his own companies, and invite you to be a part of it.
The definition of a wild goose chase is a foolish pursuit of something unattainable. But, as Goose believes, to create an extraordinary life, you need to be in pursuit of something that most people think is unattainable, and many people will call you foolish. So, join us on this Wild Goose Chase, let's go after something extraordinary together. 
Expect to be inspired, challenged, and entertained as Goose shares his journey, and the journey of others, towards creating a life of freedom, choice, abundance and impact.
Don't miss out on this wild ride. Join us on The Wild Goose Chase podcast, where we'll chase after the impossible and make it a reality. It's time to take control of your life and build the business and wealth you've always dreamed of. See you on the show!

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