In this episode, we had the pleasure of speaking with Tracey Guerrero, Employer Brand Manager at Advent Health. Some of the topics Tracey covered included:

• The difference between Branding, Marketing, and Advertising.
• How to determine which employee brand initiatives are necessary for your organization.
• The process used to research market needs and trends.
• How strong branding can influence employee engagement
• And much more! 

Enjoy!