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Emphasizing the Employee in Employer Brand | Tracey Guerrero, Employer Brand Manager

 

In this episode, we had the pleasure of speaking with Tracey Guerrero, Employer Brand Manager at Advent Health. Some of the topics Tracey covered included:

  • The difference between Branding, Marketing, and Advertising.
  • How to determine which employee brand initiatives are necessary for your organization.
  • The process used to research market needs and trends.
  • How strong branding can influence employee engagement
  • And much more! 

Enjoy! 

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