“We’re deeply sorry.”

Those are the stark words which you will see if you click onto the website of Optus this morning – one of the biggest brands in Australia facing one of the biggest corporate blunders in history.

The online pilfering of the personal details of millions of past and present customers is the equivalent of a work experience kid at KFC posting the secret 11 herbs and spices on Facebook – a letting go of your business’ state secrets because of slack practice.

With your brand crumbling, and millions of customers grumbling, you would think the Optus boss might have been hard at work over the weekend trying to fix what has been a calamitous mess.

Instead, chief executive Kelly Bayer Rosmarin found time for a quick trip to her $4 million holiday home on the weekend – spotted out and about with her husband, her greyhound – and a security guard.

“We’re deeply sorry.”
Those are the stark words which you will see if you click onto the website of Optus this morning – one of the biggest brands in Australia facing one of the biggest corporate blunders in history.
The online pilfering of the personal details of millions of past and present customers is the equivalent of a work experience kid at KFC posting the secret 11 herbs and spices on Facebook – a letting go of your business’ state secrets because of slack practice.
With your brand crumbling, and millions of customers grumbling, you would think the Optus boss might have been hard at work over the weekend trying to fix what has been a calamitous mess.
Instead, chief executive Kelly Bayer Rosmarin found time for a quick trip to her $4 million holiday home on the weekend – spotted out and about with her husband, her greyhound – and a security guard.

If you enjoyed listening to The West Live for your daily news fix, then come and join us over on The Nightly Five.  Host Ben O’Shea continues to deliver punchy news and analysis, in a new podcast to get you in front of tomorrow’s news today!  Subscribe on your favourite podcast player and visit the thenightly.com.au

If you enjoyed listening to The West Live for your daily news fix, then come and join us over on The Nightly Five.  Host Ben O’Shea continues to deliver punchy news and analysis, in a new podcast to get you in front of tomorrow’s news today!  Subscribe on your favourite podcast player and visit the <a href="https://thenightly.com.au">thenightly.com.au</a>

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