Revenue alone doesn’t create financial freedom. Profit does.

The real goal shouldn’t be just to create more revenue… but creating actual wealth?

In this powerful episode of The Wellthy CEO, Shae Invidiata sits down with CPA, NLP mindset coach, and founder of Mint Worthy Co., Vanessa Bowen, to break down the real drivers behind financial success for women entrepreneurs.

Vanessa brings a rare blend of corporate finance expertise and deep mindset work, revealing why so many women hit revenue goals… but still don’t feel wealthy. This conversation goes beyond numbers, diving into identity, subconscious beliefs, and the generational stories that shape how we earn, spend, and grow wealth.

If you’re ready to move from chasing income to building lasting financial freedom and legacy, this episode is your blueprint.

What You’ll Learn in This Episode

• The critical difference between revenue and profit
• How your childhood and inherited money beliefs shape your financial reality
• Why mindset is the missing link in profitability and business growth
• The 3 key financial metrics every CEO must track monthly
• How to create a money manifesto that rewires your identity
• Practical strategies for sustainable wealth and generational impact
• How to humanise your relationship with money to unlock flow and confidence
• The role of life insurance and early investment strategies in building legacy

Key Takeaways

• Wealth isn’t about how much you make, it’s about how much you keep, grow, and align with purpose
• Your financial habits are often rooted in subconscious beliefs formed early in life
• Profit is power. CEOs must prioritise profit over vanity revenue metrics
• A consistent CEO money day creates clarity, control, and confidence
• Rewriting your money story is essential for breaking generational patterns
• True success includes economic impact, legacy, and long-term wealth creation

About Vanessa Bowen

Vanessa Bowen is a Chartered Professional Accountant (CPA), Master NLP Mindset Coach, speaker, and founder of Mint Worthy Co. With over a decade of experience in corporate finance across Canada and the US, Vanessa now empowers women entrepreneurs to step into financial leadership.

Her work blends practical financial strategy with deep mindset transformation, helping women move beyond revenue goals into true profitability, wealth, and legacy creation.

Known for her bold and unapologetic approach, Vanessa is redefining what it means for women to be wealthy.

Connect with Vanessa Bowen

Instagram - instagram.com/mintworthyco

Website - https://mintworthyco.com/

Facebook - https://www.facebook.com/mintworthyco/

The Profit Breakthrough Blueprint: The Free CEO guide to stop profit leaks, keep your cash and finally profit like a CEO - https://mintworthyco.myflodesk.com/profitblueprint 

The CFO Edit: Your new weekly financial leadership ritual that provides strategic insight and elevated guidance for women leading businesses that build the lives they're worthy of - https://mintworthyco.myflodesk.com/thecfoedit

ABOUT SHAE INVIDIATA

Luxury Realtor. International Investor. Wellth Strategist & Activator. TEDx Speaker. Award-Winning Human Rights Advocate.

Based between Toronto and Costa Rica, Shae Invidiata is an impact-driven entrepreneur dedicated to building wealth with purpose. 

With over 15 years in luxury real estate, Shae helped scale The Invidiata Team—one of Canada’s top-performing real estate teams—to over $6 billion in career sales. From managing operations and business development to selling and representing some of the country's most elite listings ranging from $2M to $65M, Shae’s business acumen and leadership have been integral to the brand’s national and global success, achieving the #1 team worldwide two times.

In 2010, Shae founded Free-Them, a federally recognized not-for-profit and a national leader in the fight against human trafficking. Her advocacy as a Stakeholder has influenced changing legislation, earned her many awards including, the Queen Elizabeth II Diamond Jubilee Medal, and positioned her as a sought-after speaker on stages like TEDx.

Now Shae brings her decades of experience to create a Société of Financially Empowered Wellthy Women Founding The Wellthy CEO, Shae is redefining what it means to build and create wealth…and that a wildly wealthy life is available for women! True success isn’t just financial, it’s also in your wellbeing. 

The Wellthy CEO empowers women to reclaim their power through financial literacy, wealth-building strategies, and wellness-based life practices that create sustainable wellth and freedom.

Shae’s mission is to see women become Wellthy and rise up! To see women lead their lives — not just leave a legacy, but live their legacy now. The Wellthy CEO is giving women permission to be rooted in purpose, driven by wellness, and fuelled by financial sovereignty. 

The future of Wellth is female.

CONNECT WITH SHAE

Website: www.ShaeAndCo.com

IG Personal: https://www.instagram.com/shaeinvidiata/

IG Podcast: https://www.instagram.com/the.wellthyceo/

YouTube: https://www.youtube.com/@thewellthyceo

Facebook: https://www.facebook.com/Shaeinvidiata

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