Picture this, you are a mom and your baby is crying uncontrollably in the middle of the night. You try every trick you know but nothing seems to be working. Then you take your phone to check if there are any possible solutions. A few suggestions that seem genuine come up, but are they really genuine or are you interacting with marketers unaware? The World Health Organization and the United Nations Children's Fund continues to sound the alarm on what it calls predatory and pervasive digital marketing companies. Let's tell you why? For more Bongiwe Zwane spoke to Gilbert Tshitaudzi , UNICEF South Africa Nutrition Manager