There's a new trend sweeping through social media - when your child is lost in a tantrum or a pre-teen spiral, you call out for your imaginary helper named Jessica, and more often than not it will confuse them enough to stop them in their tracks.
Distraction methods like this one have been used for years and years, but why do they work?
LISTEN ABOVE

Nathan Stanners: Don't get too caught up with checking your KiwiSaver balance
41:19

Greg Pain: You're more likely to get injured in winter
39:37

Dr Geoffrey Miller: "New Zealand could be quite useful" for Iran-U.S. relationship
16:15