Tennessee football and Pilot Corporation are in business together, and but their deal won't alter the name of Neyland Stadium.

UT and the Knoxville-headquartered fuel supplier announced a landmark deal this week that will put the Pilot name on Shields-Watkins Field and Pilot branding throughout the stadium. But, importantly, UT and Pilot agree that the name of the stadium isn't going corporate. The Neyland Stadium name will remain.

On today's episode, hosts Blake Toppmeyer, Adam Sparks and John Adams detail the news, explain what it means and project what might be next for Tennessee in its string of moneymaking branding deals for stadiums.

What does Tennessee get out of this deal with Pilot?

Financial details were not disclosed, but one estimate indicates the branding deal will generate tens of millions in new revenue for Vols athletics at a time when college athletics costs are increasing and administrators explore previously untapped areas for cash.

So, what's next? Keep an eye on Lindsey Nelson Stadium.

<a href="https://www.knoxnews.com/videos/sports/college/university-of-tennessee/2024/08/13/tennessee-football-branding-neyland-stadium-pilot/74784910007/" aria-label="Link Tennessee football and Pilot Corporation">Tennessee football and Pilot Corporation</a> are in business together, and but their <a href="https://www.knoxnews.com/story/sports/columnists/university-of-tennessee/john-adams/2024/08/13/tennessee-football-neyland-stadium-pilot-branding-danny-white/74783132007/" aria-label="Link deal won't alter the name of Neyland Stadium">deal won't alter the name of Neyland Stadium</a>.
UT and the Knoxville-headquartered fuel supplier <a href="https://www.knoxnews.com/story/sports/college/university-of-tennessee/football/2024/08/13/neyland-stadium-pilot-tennessee-football-branding-rights/74710980007/" aria-label="Link announced a landmark deal">announced a landmark deal</a> this week that will put the Pilot name on Shields-Watkins Field and Pilot branding throughout the stadium. But, importantly, UT and Pilot agree that the name of the stadium isn't going corporate. The Neyland Stadium name will remain.
On today's episode, hosts <a href="https://x.com/btoppmeyer" aria-label="Link Blake Toppmeyer">Blake Toppmeyer</a>, <a href="https://x.com/AdamSparks" aria-label="Link Adam Sparks">Adam Sparks</a> and <a href="https://x.com/johnadamskns" aria-label="Link John Adams">John Adams</a> detail the news, explain what it means and project what might be next for Tennessee in its string of moneymaking branding deals for stadiums.
What does Tennessee get out of this deal with Pilot?
Financial details were not disclosed, but one estimate indicates the branding deal will generate tens of millions in new revenue for Vols athletics at a time when college athletics costs are increasing and administrators explore previously untapped areas for cash.
So, what's next? Keep an eye on <a href="https://www.knoxnews.com/story/sports/college/university-of-tennessee/football/2024/08/13/lindsey-nelson-stadium-naming-rights-tennessee-baseball-neyland-pilot/74724406007/" aria-label="Link Lindsey Nelson Stadium">Lindsey Nelson Stadium</a>.

The Volunteer State is a Tennessee Vols sports podcast covering sports topics from the University of Tennessee featuring The Knoxville News Sentinel's John Adams, Mike Wilson and Blake Toppmeyer. The Tennessean, Nashville Tennessee.

The Volunteer State is a Tennessee Vols sports podcast covering sports topics from the University of Tennessee featuring The Knoxville News Sentinel's John Adams, Mike Wilson and Blake Toppmeyer. The Tennessean, Nashville Tennessee.

A Tennessee Vols podcast from the USA TODAY NETWORK - Tennessee.

The Volunteer State

The Volunteer State is a Tennessee Vols sports podcast covering sports topics from the University of Tennessee featuring The Knoxville News Sentinel's John Adams, Mike Wilson and Blake Toppmeyer.

What Tennessee football's branding deal with Pilot Corporation means for Neyland Stadium

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