Are there too many food reviewers?

Being brutally honest

Eating at a bad place: should you post it?

Adding value with food content

Showcase more than just the menu

What consumers should look out for?

Scroll social media and you’ll likely be served a food recommendation or review, often one that’s either enthused or a takedown of sorts.

Synopsis: The Straits Times’ Natasha Ann Zachariah explores contemporary societal choices and youth perspectives.

If someone takes videos of their food and serves them with a side of honest opinions, does that make them a good food reviewer?

Singapore is a nation of foodies, and we're passionate about what we eat. But it seems like many food creators often go in with quick overviews, giving honest reviews or enthused recommendations without much context on social media.

Intrigued by this proliferation of content creators who feed their audience with clickbaity spiel and pepper their food recommendations with superlatives, I wanted to find out the highlights and pitfalls of online food reviewers in this age of quick-fire social media content.

To help me answer questions I have about this crowded scene, I invited food and lifestyle content creator Chiara Ang, second-generation hawker Melvin Chew, and former home-based baker-turned-marketing entrepreneur Then Zhi Wei to weigh in on the practices that make a good food review.

Highlights (click/tap above):

2:35 Are there too many food reviewers on social media?

6:59 Being brutally honest

13:00 Eating at an establishment where you find your dish to be sub-par: To post or not to post online?

18:36 Adding value with food content

27:35 Showcase more than just the menu

34:07 What consumers should look out for when consuming 'social media' food reviews

Follow Natasha on her IG account and DM her your thoughts on this topic: https://str.sg/8Wav

Host: Natasha Zachariah (natashaz@sph.com.sg)

Edited by producers: Teo Tong Kai, Eden Soh and Zachary Lim

Executive producers: Ernest Luis and Lynda Hong

Filmed by: Joel Chng and Marc Justin De Souza, ST Video

Follow The Usual Place Podcast here and get notified for new episode drops:

Channel: https://str.sg/5nfm

Apple Podcasts: https://str.sg/9ijX

Spotify: https://str.sg/cd2P

ST Podcasts YouTube: https://str.sg/4Vwsa

Feedback to: podcast@sph.com.sg


Read Natasha Zachariah's articles: https://str.sg/iSXm


Follow Natasha on LinkedIn: https://str.sg/v6DN

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Discover more ST podcast channels:

All-in-one ST Podcasts channel: https://str.sg/wvz7

The Usual Place: https://str.sg/wEr7u

In Your Opinion: https://str.sg/w7Qt

COE Watch: https://str.sg/iTtE

Asian Insider: https://str.sg/JWa7

Health Check: https://str.sg/JWaN

Green Pulse: https://str.sg/JWaf

Your Money & Career: https://str.sg/wB2m

Hard Tackle: https://str.sg/JWRE

#PopVultures: https://str.sg/JWad

Music Lab: https://str.sg/w9TX

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ST Podcast website: http://str.sg/stpodcasts

ST Podcasts YouTube: https://str.sg/4Vwsa

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Special edition series:

True Crimes Of Asia (6 eps): https://str.sg/i44T

The Unsolved Mysteries of South-east Asia (5 eps): https://str.sg/wuZ2

Invisible Asia (9 eps): https://str.sg/wuZn

Stop Scams (10 eps): https://str.sg/wuZB

Singapore's War On Covid (5 eps): https://str.sg/wuJa

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Get The Straits Times' app, which has a dedicated podcast player section:

The App Store: https://str.sg/icyB

Google Play: https://str.sg/icyX

#tup #tuptr

Scroll social media and you’ll likely be served a food recommendation or review, often one that’s either enthused or a takedown of sorts.
Synopsis: The Straits Times’ Natasha Ann Zachariah explores contemporary societal choices and youth perspectives.
If someone takes videos of their food and serves them with a side of honest opinions, does that make them a good food reviewer?
Singapore is a nation of foodies, and we're passionate about what we eat. But it seems like many food creators often go in with quick overviews, giving honest reviews or enthused recommendations without much context on social media. Intrigued by this proliferation of content creators who feed their audience with clickbaity spiel and pepper their food recommendations with superlatives, I wanted to find out the highlights and pitfalls of online food reviewers in this age of quick-fire social media content. To help me answer questions I have about this crowded scene, I invited food and lifestyle content creator Chiara Ang, second-generation hawker Melvin Chew, and former home-based baker-turned-marketing entrepreneur Then Zhi Wei to weigh in on the practices that make a good food review.
Highlights (click/tap above):
2:35 Are there too many food reviewers on social media? 6:59 Being brutally honest 13:00 Eating at an establishment where you find your dish to be sub-par: To post or not to post online? 18:36 Adding value with food content 27:35 Showcase more than just the menu 34:07 What consumers should look out for when consuming 'social media' food reviews
Follow Natasha on her IG account and DM her your thoughts on this topic:<a href="https://str.sg/8Wav"> https://str.sg/8Wav</a>
Host: Natasha Zachariah (<a href="mailto:natashaz@sph.com.sg">natashaz@sph.com.sg</a>)
Edited by producers: Teo Tong Kai, Eden Soh and Zachary Lim
Executive producers: Ernest Luis and Lynda Hong
Filmed by: Joel Chng and Marc Justin De Souza, ST Video
Follow The Usual Place Podcast here and get notified for new episode drops:
Channel:<a href="https://str.sg/5nfm"> https://str.sg/5nfm</a>
Apple Podcasts:<a href="https://str.sg/9ijX"> https://str.sg/9ijX</a>
Spotify:<a href="https://str.sg/cd2P"> https://str.sg/cd2P</a>
ST Podcasts YouTube:<a href="https://str.sg/4Vwsa"> https://str.sg/4Vwsa</a>
Feedback to: <a href="mailto:podcast@sph.com.sg">podcast@sph.com.sg </a>
Read Natasha Zachariah's articles:<a href="https://str.sg/iSXm"> https://str.sg/iSXm </a>
Follow Natasha on LinkedIn:<a href="https://str.sg/v6DN"> https://str.sg/v6DN</a>
---
Discover more ST podcast channels:
All-in-one ST Podcasts channel:<a href="https://str.sg/wvz7"> https://str.sg/wvz7</a>
The Usual Place: <a href="https://str.sg/wEr7u">https://str.sg/wEr7u</a>
In Your Opinion:<a href="https://str.sg/w7Qt"> https://str.sg/w7Qt</a>
COE Watch: <a href="https://str.sg/iTtE">https://str.sg/iTtE</a>
Asian Insider: <a href="https://str.sg/JWa7">https://str.sg/JWa7</a>
Health Check: <a href="https://str.sg/JWaN">https://str.sg/JWaN</a>
Green Pulse: <a href="https://str.sg/JWaf">https://str.sg/JWaf</a>
Your Money &amp; Career: <a href="https://str.sg/wB2m">https://str.sg/wB2m</a>
Hard Tackle: <a href="https://str.sg/JWRE">https://str.sg/JWRE</a>
#PopVultures: <a href="https://str.sg/JWad">https://str.sg/JWad</a>
Music Lab: <a href="https://str.sg/w9TX">https://str.sg/w9TX</a>
---
ST Podcast website:<a href="http://str.sg/stpodcasts"> http://str.sg/stpodcasts</a>
ST Podcasts YouTube:<a href="https://str.sg/4Vwsa"> https://str.sg/4Vwsa</a>
---
Special edition series:
True Crimes Of Asia (6 eps): <a href="https://str.sg/i44T">https://str.sg/i44T</a>
The Unsolved Mysteries of South-east Asia (5 eps): <a href="https://str.sg/wuZ2">https://str.sg/wuZ2</a>
Invisible Asia (9 eps): <a href="https://str.sg/wuZn">https://str.sg/wuZn</a>
Stop Scams (10 eps): <a href="https://str.sg/wuZB">https://str.sg/wuZB</a>
Singapore's War On Covid (5 eps): <a href="https://str.sg/wuJa">https://str.sg/wuJa</a>
---
Get The Straits Times' app, which has a dedicated podcast player section:
The App Store: <a href="https://str.sg/icyB">https://str.sg/icyB</a>
Google Play: <a href="https://str.sg/icyX">https://str.sg/icyX</a>
#tup #tuptr

Synopsis: Every Thursday, The Straits Times explores contemporary societal choices and youth perspectives.

Podcaster: Natasha Ann Zachariah

Produced by podcast editor Ernest Luis & The Straits Times, SPH Media Trust.

Synopsis: Every Thursday, The Straits Times explores contemporary societal choices and youth perspectives.
Podcaster: Natasha Ann Zachariah
Produced by podcast editor Ernest Luis &amp; The Straits Times, SPH Media Trust.

The Usual Place

Synopsis: The Straits Times explores contemporary societal choices and youth perspectives.

Podcaster: Natasha Ann Zachariah

Produced by podcast editor Ernest Luis & The Straits Times, SPH Media Trust.

Synopsis: The Straits Times explores contemporary societal choices and youth perspectives.
Podcaster: Natasha Ann Zachariah
Produced by podcast editor Ernest Luis &amp; The Straits Times, SPH Media Trust.

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