$30,000 in 6 hours: Top live streamers can make this much in a single live selling session
Would you eat 2kg of durian in one go to sell a batch of the fruit? How about yapping for eight hours straight to hit your sales numbers?
Live-streaming is booming, and for some, it looks like an easy gig with easy money. But seasoned live-sellers say the market is saturated and only the top sellers get high commissions.
In this episode of The Usual Place, Natasha chats with social media personality Xiaxue (@xiaxue) and fellow live-streamer Yin Peiying (@officially.poopa) about the reality of selling on platforms like TikTok or Shopee.
We talk about banned words, “violations” that can hurt your viewership numbers, and why not every live-seller makes it big.
Highlights (click/tap above):
1:45 Most extreme thing Peiying has done on a livestream
3:49 Why did live streaming get so big?
7:14 Why merchants give huge discounts
11:15 Can you sell anything in a live stream?
13:55 No idea if I’m a good live streamer: Xiaxue
26:04 $20k-$30k commission possible, but outlier
34:33 Why live streamers are treated differently from influencers
41:18 Does live streaming encourage drama?
45:26 Uneven rules on who gets flagged: Xiaxue
48:50 The words that you can’t say on a stream
51:10 Is the “limited stock” warning always true?
Host: Natasha Ann Zachariah (natashaz@sph.com.sg)
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Filmed by: Studio+65
Edited by: Eden Soh & Yang Jiesan Cruz
Executive producer: Danson Cheong
Producers: Natasha Ann Zachariah, Elizabeth Law & Zachary Lim
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