Artificial intelligence is changing how people search for and discover brands online. Traditional search engine rankings are no longer enough as consumers increasingly rely on AI-generated answers from platforms like ChatGPT, Perplexity, and Google Gemini. According to Leanne Levine, Local Digital Lead at Sauce Advertising, this new era of Generative Engine Optimisation, will determine which businesses show up in these AI-driven results
For South African brands, especially those with multiple locations, this shift presents both challenge and opportunity. Visibility now depends on trust signals, structured data and consistent local information rather than just keywords. She joins us on the line

Artificial intelligence is changing how people search for and discover brands online. Traditional search engine rankings are no longer enough as consumers increasingly rely on AI-generated answers from platforms like ChatGPT, Perplexity, and Google Gemini. According to Leanne Levine, Local Digital Lead at Sauce Advertising, this new era of Generative Engine Optimisation, will determine which businesses show up in these AI-driven results For South African brands, especially those with multiple locations, this shift presents both challenge and opportunity. Visibility now depends on trust signals, structured data and consistent local information rather than just keywords. She joins us on the line

Serious and topical issues on continent, breaking stories.

Serious and topical issues on continent, breaking stories.

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