As household budgets remain under pressure, many shoppers are changing the way they buy clothes. Instead of paying full price, more consumers are looking for recognised brands at lower prices, while fashion companies are searching for better ways to deal with excess stock without hurting their brand value. That shift has helped create new opportunities in the retail space.
One company making the most of this trend is FARO, a South African off price fashion retailer that turns surplus branded inventory into affordable shopping opportunities. From strong store growth to plans for international expansion, the business believes the same challenges shaping South Africa's retail market are playing out around the world. Joining us on the line is Chris Makhanya, FARO’s Co-Founder and Chief Buying Officer

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