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Is colourism and pretty privilege a real thing? Yes it is!

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The Upside

Serious and topical issues on continent, breaking stories.
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True or false? “Pretty privilege and skin tone can give way to more popularity, higher grades, more positive work reviews, and career advancement. People who are considered pretty are more likely to be hire” – There is some level of truth to this

People who are conventionally attractive are often treated differently, treated better, than people who aren't. That's "pretty privilege."

While some say that they are color-blind when it comes to race, it's hard to deny that many people not only see colour but they also use it as a way to judge or determine someone’s character.

Colourism and pretty privilege are not often mentioned as influencing societal advancement, however,  various academic studies have demonstrated the connection.

To further unpack we talk to Dr. Keitumetse Mashego, Clinical & Sports Psychologist

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