In 2024, Google's Year in Search unveiled a fascinating glimpse into the interests, concerns, and cultural moments that resonated across Africa. From the buzz around major sporting events and elections to trending entertainment and significant personalities, the data painted a vivid picture of what captured the continent’s collective curiosity. Here’s a closer look at the topics that dominated search trends, offering insights into the stories that defined the year. We speak to traveller and founder of @My Media Kit – Brenden Roberts