In this episode I’m joined by fellow Tasmanian business woman Bronwyn Kidd. Bronwyn founded sustainable home brand SUSTOMi back in 2016. SUSTOMi was among the first to market in Australia with beeswax wraps, long before they became an eco-friendly kitchen staple.

In today’s episode Browyn generously shares with us an unfiltered look into what it was like to launch a product first, only to be followed by so many others - including Kmart and Woolworths.

She shares with us mistakes she made along the way and what she would do differently next time - like paying herself more! 

Having been stocked in over 300 stores Bronwyn knows a thing or two about wholesaling and shares her top tips for gaining and keeping wholesalers for your brand. 

She also shares how she managed to run a successful company while only working 3 days a week. #LivingTheDream

Episode Highlights:
How did the brand SUSTOMi started [01:48]
SUSTOMi’s marketing strategy [04:51]
Advice for e-commerce businesses interested in wholesaling [08:26]
The biggest challenges that Browynn face along the way  [18:08]
Thing to consider when building a team [22:12]
Her regrets when building her business [26:19] 



Click here for all links mentioned in this episode.



Binge all episodes of The Unstoppable eCommerce Podcast here!



We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

In this episode I’m joined by fellow Tasmanian business woman Bronwyn Kidd. Bronwyn founded sustainable home brand SUSTOMi back in 2016. SUSTOMi was among the first to market in Australia with beeswax wraps, long before they became an eco-friendly kitchen staple.
In today’s episode Browyn generously shares with us an unfiltered look into what it was like to launch a product first, only to be followed by so many others - including Kmart and Woolworths.
She shares with us mistakes she made along the way and what she would do differently next time - like paying herself more! 
Having been stocked in over 300 stores Bronwyn knows a thing or two about wholesaling and shares her top tips for gaining and keeping wholesalers for your brand. 
She also shares how she managed to run a successful company while only working 3 days a week. #LivingTheDream
Episode Highlights:
<ol>
<li>How did the brand SUSTOMi started [01:48]</li>
<li>SUSTOMi’s marketing strategy [04:51]</li>
<li>Advice for e-commerce businesses interested in wholesaling [08:26]</li>
<li>The biggest challenges that Browynn face along the way  [18:08]</li>
<li>Thing to consider when building a team [22:12] </li>
<li>Her regrets when building her business [26:19] </li>
</ol>
 
<a href="https://unstoppableecomm.com/ep-79-the-highs-and-lows-of-being-first-to-market-with-bronwyn-kidd">Click here</a> for all links mentioned in this episode.
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
 
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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