eCommerce isn’t just a way to make a profit. When done right, it’s also a means to make an impact on people’s lives.

In today’s episode, Heather Rayside, the founder of For Dignity, joins us on the show to talk about her social enterprise. She is one of our Ignitor students, and she went through “reverse culture shock” after spending 8 years in Vietnam. Now, she uses her online store to empower women and support her cause.

Heather walks us through her journey as an entrepreneur and shares the difficulties of balancing a mission with a business. There is wisdom to be learned from her story along with some practical advice so tune in if you’re looking to add a social enterprise element to your online store.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

 

Episode Highlights:
About For Dignity’s concept [01:20]
Specific experiences that inspired Heather to start her business [02:25]
Bridge gaps through good messaging [09:42]
How to navigate your audience [12:12]
Always test and measure your data [16:08]
Start simple and find your stride before overcommitting to a large range [21:00]
Heather’s plans for her store [23:55]
The benefits of joining the eComm Ignitor course [25:38]

 

About Heather

Heather Rayside is a former GP turned social enterprise entrepreneur who started For Dignity where each purchase provides life-giving income to people at risk, rescued and restored from exploitation.

 

Click here for all links mentioned in this episode.

 

Binge all episodes of The Unstoppable eCommerce Podcast here!

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

 

See omnystudio.com/listener for privacy information.

eCommerce isn&rsquo;t just a way to make a profit. When done right, it&rsquo;s also a means to make an impact on people&rsquo;s lives.
In today&rsquo;s episode, Heather Rayside, the founder of For Dignity, joins us on the show to talk about her social enterprise. She is one of our Ignitor students, and she went through &ldquo;reverse culture shock&rdquo; after spending 8 years in Vietnam. Now, she uses her online store to empower women and support her cause.
Heather walks us through her journey as an entrepreneur and shares the difficulties of balancing a mission with a business. There is wisdom to be learned from her story along with some practical advice so tune in if you&rsquo;re looking to add a social enterprise element to your online store.
If you enjoy this episode, please subscribe, rate, and share the show &ndash; it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast.
&nbsp;
Episode Highlights:
<ol>
<li>About For Dignity&rsquo;s concept [01:20]</li>
<li>Specific experiences that inspired Heather to start her business [02:25]</li>
<li>Bridge gaps through good messaging [09:42]</li>
<li>How to navigate your audience [12:12]</li>
<li>Always test and measure your data [16:08]</li>
<li>Start simple and find your stride before overcommitting to a large range [21:00]</li>
<li>Heather&rsquo;s plans for her store [23:55]</li>
<li>The benefits of joining the eComm Ignitor course [25:38]</li>
</ol>
&nbsp;
About Heather
Heather Rayside is a former GP turned social enterprise entrepreneur who started For Dignity where each purchase provides life-giving income to people at risk, rescued and restored from exploitation.
&nbsp;
<a href="https://unstoppableecomm.com/ep-33-social-enterprise-ecommerce-with-heather-rayside-from-for-dignity">Click here</a> for all links mentioned in this episode.
&nbsp;
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
&nbsp;
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast. &nbsp;
&nbsp;
See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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