In this episode of The Unstoppable eCommerce Podcast I’m joined by Rebecca Laut to discuss the ins and outs of adding wholesale to your DTC business. 

We explore essential considerations such as pricing strategies, finding wholesalers, building strong relationships, and effective marketing techniques. 

We also chat about trade shows and practical solutions for selling wholesale through platforms like Shopify, emphasising the need for a strategic approach to ensure profitability and sustainable growth.

We delve into the intricacies of wholesale business operations, focusing on payment terms, consignment models, and the use of Shopify apps to streamline processes. 

We discuss the importance of establishing clear payment terms with wholesalers, the potential pitfalls of consignment agreements, and the various Shopify apps you can use to run wholesale without Shopify Plus. 

Lastly we discuss Shopify Plus and when it makes financial sense to make the transition to the premium plan.

 

About Bec

Bec’s tech journey began a decade ago at Xero, where she saw firsthand how much growth can be achieved by bridging the gap with technology for small business owners. Bec immersed herself in the disruptive tech environment, and gained invaluable insights into international markets and witnessed the rapid transformation of a start-up into a global powerhouse. Today, as a seasoned cloud software specialist, she guides businesses in leveraging robust cloud technology platforms to enhance efficiency and gain deep insights into their performance. With a solid background in accounting, Bec understands that businesses need to do more than just generate revenue—they also need to maximise profitability.

 

Episode Highlights:
Understanding the Shift to Wholesale (00:00)
Pricing Strategies for Wholesale Success (02:57)
Finding Wholesalers: Strategies and Platforms (05:59)
Building Strong Wholesale Relationships (08:53)
Marketing to Wholesalers: Best Practices (11:59) 
Navigating Trade Shows for Wholesale Opportunities (14:59) 
Selling Wholesale through Shopify: Low-Cost Solutions (17:57)
Understanding Payment Terms in Wholesale (21:19)
Exploring Consignment Models (27:08)
Leveraging Shopify Apps for Wholesale (29:31)
Transitioning to Shopify Plus for Growth (35:34)

 

Click here for all links mentioned in this episode.

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Binge all episodes of The Unstoppable eCommerce Podcast here!

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

In this episode of The Unstoppable eCommerce Podcast I&rsquo;m joined by Rebecca Laut to discuss the ins and outs of adding wholesale to your DTC business.&nbsp;
We explore essential considerations such as pricing strategies, finding wholesalers, building strong relationships, and effective marketing techniques.&nbsp;
We also chat about trade shows and practical solutions for selling wholesale through platforms like Shopify, emphasising the need for a strategic approach to ensure profitability and sustainable growth.
We delve into the intricacies of wholesale business operations, focusing on payment terms, consignment models, and the use of Shopify apps to streamline processes.&nbsp;
We discuss the importance of establishing clear payment terms with wholesalers, the potential pitfalls of consignment agreements, and the various Shopify apps you can use to run wholesale without Shopify Plus.&nbsp;
Lastly we discuss Shopify Plus and when it makes financial sense to make the transition to the premium plan.
&nbsp;
About Bec
Bec&rsquo;s tech journey began a decade ago at Xero, where she saw firsthand how much growth can be achieved by bridging the gap with technology for small business owners. Bec immersed herself in the disruptive tech environment, and gained invaluable insights into international markets and witnessed the rapid transformation of a start-up into a global powerhouse. Today, as a seasoned cloud software specialist, she guides businesses in leveraging robust cloud technology platforms to enhance efficiency and gain deep insights into their performance. With a solid background in accounting, Bec understands that businesses need to do more than just generate revenue&mdash;they also need to maximise profitability.
&nbsp;
Episode Highlights:
<ol>
<li dir="ltr">Understanding the Shift to Wholesale (00:00)</li>
<li dir="ltr">Pricing Strategies for Wholesale Success (02:57)</li>
<li dir="ltr">Finding Wholesalers: Strategies and Platforms (05:59)</li>
<li dir="ltr">Building Strong Wholesale Relationships (08:53)</li>
<li dir="ltr">Marketing to Wholesalers: Best Practices (11:59)&nbsp;</li>
<li dir="ltr">Navigating Trade Shows for Wholesale Opportunities (14:59)&nbsp;</li>
<li dir="ltr">Selling Wholesale through Shopify: Low-Cost Solutions (17:57)</li>
<li dir="ltr">Understanding Payment Terms in Wholesale (21:19)</li>
<li dir="ltr">Exploring Consignment Models (27:08)</li>
<li dir="ltr">Leveraging Shopify Apps for Wholesale (29:31)</li>
<li dir="ltr">Transitioning to Shopify Plus for Growth (35:34)</li>
</ol>
&nbsp;
<a href="https://unstoppableecomm.com/ep-119-scale-your-product-business-with-wholesale/">Click here</a> for all links mentioned in this episode.
Enrol in<a href="https://unstoppableecomm.com/ecomm-ignitor"> eComm Ignitor</a>
 
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
&nbsp;
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast. &nbsp;

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.