In today's episode, we are talking about why revenue equals vanity and profit actually equals sanity. We’re going to talk about some of the things that you can look at and tweak in your business to make sure that you are making that all-important revenue.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Episode Highlights:
Revenue is vanity and profit is sanity [00:52]
Revenue is the money that you’re making [01:38]
Profit is revenue minus expenses [01:44]
Work out what your profit margin is [06:02]
Three percent is a good conversion rate for eCommerce [06:48]
Do not buy Facebook fans or Instagram followers—quality over quantity [08:25]
Aim for a 30% repeat purchase rate [10:25]
Some things you can do to drive profit [12:50]
Build your price rise campaigns into your marketing calendar [14:03]
Every dollar of income you get should be split up into different buckets [17:15]

 

Click here for all links mentioned in this episode.

 

Binge all episodes of The Unstoppable eCommerce Podcast here!

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

 

See omnystudio.com/listener for privacy information.

In today's episode, we are talking about why revenue equals vanity and profit actually equals sanity. We&rsquo;re going to talk about some of the things that you can look at and tweak in your business to make sure that you are making that all-important revenue.
If you enjoy this episode, please subscribe, rate, and share the show &ndash; it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights:
<ol>
<li aria-level="1">Revenue is vanity and profit is sanity [00:52]
<ol>
<li aria-level="2">Revenue is the money that you&rsquo;re making [01:38]</li>
<li aria-level="2">Profit is revenue minus expenses [01:44]</li>
</ol>
</li>
<li aria-level="1">Work out what your profit margin is [06:02]</li>
<li aria-level="1">Three percent is a good conversion rate for eCommerce [06:48]</li>
<li aria-level="1">Do not buy Facebook fans or Instagram followers&mdash;quality over quantity [08:25]</li>
<li aria-level="1">Aim for a 30% repeat purchase rate [10:25]</li>
<li aria-level="1">Some things you can do to drive profit [12:50]
<ol>
<li aria-level="1">Build your price rise campaigns into your marketing calendar [14:03]</li>
</ol>
</li>
<li aria-level="1">Every dollar of income you get should be split up into different buckets [17:15]</li>
</ol>
&nbsp;
<a href="https://unstoppableecomm.com/ep-45-revenue-is-vanity-profit-is-sanity">Click here</a> for all links mentioned in this episode.
&nbsp;
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
&nbsp;
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast. &nbsp;
&nbsp;
See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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