In today's episode, we chat with Lisa Win from Win Trademarks. Our discussion centers around protecting your brand and what is the difference between trademark and copyright. Learn all the little things that you might not know about how you can protect your brand online and offline.

Your brand is a crucial part of your eCommerce business. It's critical that you understand how to safeguard it and all that it stands for. You might be wondering where to begin? What action steps to consider? Well, don't fret, because you've come to the right place!

 

Episode Highlights:
When is it important to start thinking about protecting your brand? [1:34] 
Before you build your brand, make sure that you are not infringing anybody else’s trademark. [2:58]
The difference between copyright and trademark. [5:25]
What is copyright? [5:37]
What is a trademark? [11:02]
What are the things we can and cannot put a trademark on? [13:44]
How do patents work, and how does it differ from trademark and copyright? [15:34] 
Lisa's advice to new business owners that wish to protect their brand [18:29]

 

Click here for all links mentioned in this episode.

 

About Lisa

After completing her specialist training, Lisa Win launched the Win Trade Marks firm. As a registered Trade Marks Attorney, she coaches and gives personalized advice on valuing your brand by giving it the protection that it deserves. Lisa is always one step ahead in helping emerging leaders build a successful business.

 

Binge all episodes of The Unstoppable eCommerce Podcast here!

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

 

See omnystudio.com/listener for privacy information.

In today's episode, we chat with Lisa Win from Win Trademarks. Our discussion centers around protecting your brand and what is the difference between trademark and copyright. Learn all the little things that you might not know about how you can protect your brand online and offline. Your brand is a crucial part of your eCommerce business. It's critical that you understand how to safeguard it and all that it stands for. You might be wondering where to begin? What action steps to consider? Well, don't fret, because you've come to the right place!
&nbsp;
Episode Highlights:
<ol>
<li>When is it important to start thinking about protecting your brand? [1:34]&nbsp;</li>
<li>Before you build your brand, make sure that you are not infringing anybody else&rsquo;s trademark. [2:58]</li>
<li>The difference between copyright and trademark. [5:25]
<ol>
<li>What is copyright? [5:37]</li>
<li>What is a trademark? [11:02]</li>
</ol>
</li>
<li>What are the things we can and cannot put a trademark on? [13:44]</li>
<li>How do patents work, and how does it differ from trademark and copyright? [15:34] </li>
<li>Lisa's advice to new business owners that wish to protect their brand [18:29]</li>
</ol>
&nbsp;
<a href="https://unstoppableecomm.com/ep-49-protecting-your-brand-with-lisa-win-from-win-trademarks">Click here</a> for all links mentioned in this episode.
&nbsp;
About Lisa
After completing her specialist training, Lisa Win launched the Win Trade Marks firm. As a registered Trade Marks Attorney, she coaches and gives personalized advice on valuing your brand by giving it the protection that it deserves. Lisa is always one step ahead in helping emerging leaders build a successful business.
&nbsp;
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
&nbsp;
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast. &nbsp;
&nbsp;
See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.