Having content that is unique, magnetic and engaging is critical to having a successful online store. But knowing exactly what content to produce can be tricky.

In today’s episode, we are going to share with you our 3 tier content formula that we use to grow our clients’ and students’ online stores. 

Our content formula consists of 3 tiers: 
Discover 
Dream 
Do

Each tier has different types of content that inspire your audience in different ways. 

Discover content is where your potential customers discover your brand. You also discover who your audience is in this tier as they engage or interact with your content. 

Dream content inspires people to connect with your product and is where people start to imagine themselves with your product in their lives. 

Do content is all about taking action.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

 

Episode Highlights:
About our 3-tier content formula [01:08]
“Discover” content inspires people to connect with your brand [02:08]
How to connect with potential customers [02:50]
Include posts (not necessarily related to your brand) that your ideal audience will engage with [03:32]
“Dream” content inspires people to connect with your product [06:36]
Show your products being used in real-life [07:08]
Portray your brand as it is [09:52]
Share user-generated content [13:00]
“Do” content inspires your audience to take action [14:16]
On dynamic retargeting and incentives to purchase [16:00]
Make it easy for people to follow your call to action [17:50]
Spread out your posts so that it’s 40% discover, 40% dream, and 20% do [18:40]

 

Click here for all links mentioned in this episode.

 

 

Binge all episodes of The Unstoppable eCommerce Podcast here!

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

 

See omnystudio.com/listener for privacy information.

Having content that is unique, magnetic and engaging is critical to having a successful online store. But knowing exactly what content to produce can be tricky.
In today&rsquo;s episode, we are going to share with you our 3 tier content formula that we use to grow our clients&rsquo; and students&rsquo; online stores.&nbsp;
Our content formula consists of 3 tiers:&nbsp;
<ol>
<li aria-level="1">Discover&nbsp;</li>
<li aria-level="1">Dream&nbsp;</li>
<li aria-level="1">Do</li>
</ol>
Each tier has different types of content that inspire your audience in different ways.&nbsp;
Discover content is where your potential customers discover your brand. You also discover who your audience is in this tier as they engage or interact with your content.&nbsp;
Dream content inspires people to connect with your product and is where people start to imagine themselves with your product in their lives.&nbsp;
Do content is all about taking action.
If you enjoy this episode, please subscribe, rate, and share the show &ndash; it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast.
&nbsp;
Episode Highlights:
<ol>
<li aria-level="1">About our 3-tier content formula [01:08]</li>
<li aria-level="1">&ldquo;Discover&rdquo; content inspires people to connect with your brand [02:08]
<ol>
<li aria-level="2">How to connect with potential customers [02:50]</li>
<li aria-level="2">Include posts (not necessarily related to your brand) that your ideal audience will engage with [03:32]</li>
</ol>
</li>
<li aria-level="1">&ldquo;Dream&rdquo; content inspires people to connect with your product [06:36]
<ol>
<li aria-level="2">Show your products being used in real-life [07:08]</li>
<li aria-level="2">Portray your brand as it is [09:52]</li>
<li aria-level="2">Share user-generated content [13:00]</li>
</ol>
</li>
<li aria-level="1">&ldquo;Do&rdquo; content inspires your audience to take action [14:16]
<ol>
<li aria-level="2">On dynamic retargeting and incentives to purchase [16:00]</li>
<li aria-level="2">Make it easy for people to follow your call to action [17:50]</li>
</ol>
</li>
<li aria-level="1">Spread out your posts so that it&rsquo;s 40% discover, 40% dream, and 20% do [18:40]</li>
</ol>
&nbsp;
<a href="https://unstoppableecomm.com/ep-30-our-3-tier-content-formula-to-sell-more-on-your-online-store">Click here</a> for all links mentioned in this episode.
&nbsp;
&nbsp;
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
&nbsp;
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast. &nbsp;
&nbsp;
See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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