In today's episode, we are talking all about quarter four and how in the past Black Friday has been a record sales date on the eCommerce calendar, but why we're actually predicting this year might be a little different and why we're actually recommending against Black Friday. So keep listening to see why this is and what we are suggesting instead.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

 

Episode Highlights:
About Black Friday [01:00]
How our clients have fared during this Q4 holiday [01:32]
Some stats from Q4 of 2018 [02:28]
Our predictions and recommendations for this year [04:28]
Why Black Friday has always been a thing [06:32]
More people are going to be shopping online than ever for Christmas [08:10]
Why it’s better host a sale in October or the start of November [10:05]
On calling it a Black Friday sale [11:25]
On naming the sale in a way that’s relevant to the brand [11:55]
Why you should only have up to 2 sales/promotions a year [12:55]
The difference between a promotion and a sale [14:20]
Communication is key [15:35]
What to do if you have an autoresponder email setup [17:52]
If you put “last sale for the year” in your messaging, don’t give in to the temptation of hosting another sale after that one [19:38]
Some examples of promotions you can do around Q4 [20:10]

 

Click here for all links mentioned in this episode.

 

Binge all episodes of The Unstoppable eCommerce Podcast here!

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

 

See omnystudio.com/listener for privacy information.

In today's episode, we are talking all about quarter four and how in the past Black Friday has been a record sales date on the eCommerce calendar, but why we're actually predicting this year might be a little different and why we're actually recommending against Black Friday. So keep listening to see why this is and what we are suggesting instead.
If you enjoy this episode, please subscribe, rate, and share the show &ndash; it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast.
&nbsp;
Episode Highlights:
<ol>
<li aria-level="1">About Black Friday [01:00]
<ol>
<li aria-level="2">How our clients have fared during this Q4 holiday [01:32]</li>
<li aria-level="2">Some stats from Q4 of 2018 [02:28]</li>
</ol>
</li>
<li aria-level="1">Our predictions and recommendations for this year [04:28]
<ol>
<li aria-level="2">Why Black Friday has always been a thing [06:32]</li>
<li aria-level="2">More people are going to be shopping online than ever for Christmas [08:10]</li>
<li aria-level="2">Why it&rsquo;s better host a sale in October or the start of November [10:05]
<ol>
<li aria-level="3">On calling it a Black Friday sale [11:25]</li>
<li aria-level="3">On naming the sale in a way that&rsquo;s relevant to the brand [11:55]</li>
</ol>
</li>
</ol>
</li>
<li aria-level="1">Why you should only have up to 2 sales/promotions a year [12:55]
<ol>
<li aria-level="1">The difference between a promotion and a sale [14:20]</li>
</ol>
</li>
<li aria-level="1">Communication is key [15:35]
<ol>
<li aria-level="2">What to do if you have an autoresponder email setup [17:52]</li>
<li aria-level="2">If you put &ldquo;last sale for the year&rdquo; in your messaging, don&rsquo;t give in to the temptation of hosting another sale after that one [19:38]</li>
</ol>
</li>
<li aria-level="1">Some examples of promotions you can do around Q4 [20:10]</li>
</ol>
&nbsp;
<a href="https://unstoppableecomm.com/ep-38-is-black-friday-dead">Click here</a> for all links mentioned in this episode.
&nbsp;
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
&nbsp;
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast. &nbsp;
&nbsp;
See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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