Apple’s newest iOS 14 update has been rolling out the past couple of weeks and it’s natural for a lot of online business owners (who employ digital marketing) to feel uncertain of what’s to come. We’re here to help clear things up for you!

Today, we’re deep-diving into the iOS 14 update: what it is, what it means for you, what changes are happening and of course, what you can do in your business to help you sell more on your online store!

If you enjoy this episode, please do subscribe, share and leave a review! It would mean the world to us, plus, it will help other online store owners discover the information they’re looking for. If you’re ready to sell more on your online store, this is the podcast for you.

See you on the inside!

 

Episode Highlights:
The iOS 14 rollout in Australia [01:38]
The update applies to ALL applications [03:18]
The biggest fear people have with this update [04:27]
‘Change’ is the only constant with digital marketing [06:27]
What can we expect on Facebook with the iOS 14 update? [07:00]
Just because you can measure everything, doesn’t mean you should [11:33]
If people opt-out of tracking on Facebook, can we still measure clicks? [12:55]
The changes in Facebook’s Attribution Settings across the board [13:49]
Aggregated Event Measurement (AEM) on Facebook [15:55]
iOS 14’s effect on targeting and retargeting ads [18:44]
Will we opt out of ads? [26:05]
So what can we do about the effects of iOS 14 on digital marketing? [28:09]
Focus on emails (Klaviyo) [28:25]
Capture attention through video ads [33:20]
Our advice: be patient, don’t panic [36:51]

 

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

See omnystudio.com/listener for privacy information.

Apple&rsquo;s newest iOS 14 update has been rolling out the past couple of weeks and it&rsquo;s natural for a lot of online business owners (who employ digital marketing) to feel uncertain of what&rsquo;s to come. We&rsquo;re here to help clear things up for you!
Today, we&rsquo;re deep-diving into the iOS 14 update: what it is, what it means for you, what changes are happening and of course, what you can do in your business to help you sell more on your online store!
If you enjoy this episode, please do subscribe, share and leave a review! It would mean the world to us, plus, it will help other online store owners discover the information they&rsquo;re looking for. If you&rsquo;re ready to sell more on your online store, this is the podcast for you.
See you on the inside!
&nbsp;
Episode Highlights:
<ol>
<li aria-level="1">The iOS 14 rollout in Australia [01:38]</li>
<ol>
<li aria-level="2">The update applies to ALL applications [03:18]</li>
<li aria-level="2">The biggest fear people have with this update [04:27]</li>
</ol>
<li aria-level="1">&lsquo;Change&rsquo; is the only constant with digital marketing [06:27]</li>
<li aria-level="1">What can we expect on Facebook with the iOS 14 update? [07:00]</li>
<li aria-level="1">Just because you can measure everything, doesn&rsquo;t mean you should [11:33]</li>
<ol>
<li aria-level="2">If people opt-out of tracking on Facebook, can we still measure clicks? [12:55]</li>
</ol>
<li aria-level="1">The changes in Facebook&rsquo;s Attribution Settings across the board [13:49]</li>
<li aria-level="1">Aggregated Event Measurement (AEM) on Facebook [15:55]</li>
<li aria-level="1">iOS 14&rsquo;s effect on targeting and retargeting ads [18:44]</li>
<li aria-level="1">Will we opt out of ads? [26:05]</li>
<li aria-level="1">So what can we do about the effects of iOS 14 on digital marketing? [28:09]</li>
<ol>
<li aria-level="2">Focus on emails (Klaviyo) [28:25]</li>
<li aria-level="2">Capture attention through video ads [33:20]</li>
</ol>
<li aria-level="1">Our advice: be patient, don&rsquo;t panic [36:51]</li>
</ol>
&nbsp;
<a href="https://unstoppableecomm.com/ep-19-ios14-may-update-what-to-expect-and-what-actions-to-take/">Click here</a> for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast <a href="https://unstoppableecomm.com/podcast">here</a>!
&nbsp;
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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