What’s the big deal about Apple’s latest iOS 14 release, and how will it affect your business?

Today, we’re going to explain what the software update is, how it will affect your ability to advertise your online store, and what you can do to prepare for the change. From Facebook Pixels to ad tracking and retargeting, we talk about what you need to know to get your store ready.

If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores. 

If you’re ready to sell more on your online store, this is the podcast for you. 

 

Episode Highlights:
The effect on Facebook ads & tracking [03:36]
How does this affect us as online store owners? [06:32]
Facebook’s adjustments to support the iOS 14 update [10:07]
The 7-day window (tracking Facebook ads) [12:43]
A look back at organic reach & the early stages [13:58]
Recapping the effects of iOS 14 on online store owners [15:46]
What can we do to prepare our online stores? [17:55]
The fundamental principles of marketing & advertising haven’t changed [21:21]
Small business owners have greater agility to adopt new methods compared to big brands [23:05]
Thoughts on being retargeted for ads & being tracked [24:26]

 

Link/s from the show:
Blog about this topic (https://unstoppableecomm.com/prepare-for-ios-14-update/) 
How we use Facebook ads to deliver the right message to the right people blog (https://unstoppableecomm.com/facebook-ads-right-message-right-people/) 
5 pillars of successful Facebook ads blog (https://unstoppableecomm.com/5-pillars-of-successful-facebook-ads/) 
Principles of marketing and advertising blog (https://unstoppableecomm.com/hidden-marketing-secret/) 
Klaviyo (https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q0ZQL&utm_medium=partner)
3 ways to verify your domain with Facebook (https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain)

 

For all links please visit our podcast page:https://unstoppableecomm.com/podcast/

 

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

See omnystudio.com/listener for privacy information.

What&rsquo;s the big deal about Apple&rsquo;s latest iOS 14 release, and how will it affect your business?
Today, we&rsquo;re going to explain what the software update is, how it will affect your ability to advertise your online store, and what you can do to prepare for the change. From Facebook Pixels to ad tracking and retargeting, we talk about what you need to know to get your store ready.
If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.&nbsp;
If you&rsquo;re ready to sell more on your online store, this is the podcast for you.&nbsp;
&nbsp;
Episode Highlights:
<ol>
<li aria-level="1">The effect on Facebook ads &amp; tracking [03:36]</li>
<li aria-level="1">How does this affect us as online store owners? [06:32]</li>
<ol>
<li aria-level="2">Facebook&rsquo;s adjustments to support the iOS 14 update [10:07]</li>
<li aria-level="2">The 7-day window (tracking Facebook ads) [12:43]</li>
<li aria-level="2">A look back at organic reach &amp; the early stages [13:58]</li>
<li aria-level="2">Recapping the effects of iOS 14 on online store owners [15:46]</li>
</ol>
<li aria-level="1">What can we do to prepare our online stores? [17:55]</li>
<li aria-level="1">The fundamental principles of marketing &amp; advertising haven&rsquo;t changed [21:21]</li>
<li aria-level="1">Small business owners have greater agility to adopt new methods compared to big brands [23:05]</li>
<li aria-level="1">Thoughts on being retargeted for ads &amp; being tracked [24:26]</li>
</ol>
&nbsp;
Link/s from the show:
<ul>
<li aria-level="1">Blog about this topic (<a href="https://unstoppableecomm.com/prepare-for-ios-14-update/">https://unstoppableecomm.com/prepare-for-ios-14-update/</a>)&nbsp;</li>
<li aria-level="1">How we use Facebook ads to deliver the right message to the right people blog (<a href="https://unstoppableecomm.com/facebook-ads-right-message-right-people/">https://unstoppableecomm.com/facebook-ads-right-message-right-people/</a>)&nbsp;</li>
<li aria-level="1">5 pillars of successful Facebook ads blog (<a href="https://unstoppableecomm.com/5-pillars-of-successful-facebook-ads/">https://unstoppableecomm.com/5-pillars-of-successful-facebook-ads/</a>)&nbsp;</li>
<li aria-level="1">Principles of marketing and advertising blog (<a href="https://unstoppableecomm.com/hidden-marketing-secret/">https://unstoppableecomm.com/hidden-marketing-secret/</a>)&nbsp;</li>
<li aria-level="1">Klaviyo (<a href="https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q0ZQL&amp;utm_medium=partner">https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q0ZQL&amp;utm_medium=partner</a>)</li>
<li aria-level="1">3 ways to verify your domain with Facebook (<a href="https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain">https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain</a>)</li>
</ul>
&nbsp;
For all links please visit our podcast page: <a href="https://unstoppableecomm.com/podcast/">https://unstoppableecomm.com/podcast/</a>
&nbsp;
<ul></ul>
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There&rsquo;s more to come and we&rsquo;re looking forward to sharing how to sell more on your online store in our podcast.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Helping you sell more on your online store.

The Unstoppable Ecommerce Podcast

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school. 

The Unstoppable eCommerce Podcast features interviews with inspiring eCommerce business owners and marketing specialists as well as episodes answering your eCommerce marketing questions. Your host Karyn Parkinson is a multi-award winning eCommerce marketing mentor, speaker and cheerleader for women in eCommerce. Karyn runs Unstoppable eCommerce a Facebook + Instagram ad agency and training school.

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